New Metrics and Medallia to host landmark summit Experience KSA 2025
Set to take place in Riyadh on October 15, Experience KSA 2025 will be a premier day-long summit focused on customer and employee experience. The event is to be hosted by leading human-centric transformation consultancy New Metrics in partnership with Medallia.
The focus of the summit is on experience management and how industries from energy and telecom to financial services and the public sector can embrace customer experience (CX) as a strategic part of the Saudi Vision 2030 goals.
Held in partnership with Medallia, the event will gather executive leaders, practitioners, and innovators from across the Kingdom and the wider GCC region to explore how experience-led strategies can unlock growth, loyalty, and greater competitive advantage.
The summit comes at a pivotal time for Saudi Arabia, as the nation’s economic transformation under Vision 2030 has created an environment ripe for innovation in customer and employee relations. Organizations in key sectors are increasingly viewing experience management as a critical driver of value. Experience KSA 2025 aims to provide a platform for these leaders to learn, share, and shape this strategic shift.
Featured speaker to share global expertise
Matt Watkinson, an internationally recognized expert on customer experience, business strategy, and decision-making, will serve as the headline speaker. Watkinson is the award-winning author of several influential books. His work explores the mechanics of business success and decision-making in complex environments, offering a pragmatic approach to strategic thinking.
As the co-founder and CEO of Methodical, a design and strategy studio, Watkinson has consulted for a wide range of global brands, including Vodafone, Enterprise, and IBM. His reputation as a keynote speaker has led him to address major institutions like Microsoft and Volkswagen.
At Experience KSA 2025, his intervention is expected to bring a refreshing depth and clarity to the conversation, challenging attendees to think both strategically and practically about their experience initiatives.
Diversification of the KSA economy
Under its ambitious Vision 2030 plan, Saudi Arabia is moving to strategically diversify its economy away from its overreliance on energy and fossil fuel products. The government is using its Public Investment Fund (PIF) to drive massive investments in new sectors, notably financial services, tourism, and manufacturing, but also more novel areas like cryptocurrencies and real estate, through ambitious megaprojects like NEOM.
These initiatives are supported by significant government policy reforms aimed at attracting more FDI, creating a more favorable business environment, and building a skilled workforce that can support this economic transformation. This strategic shift is designed to ensure long-term prosperity and resilience by creating new industries and job opportunities for the Kingdom’s young population.
