Saudi Air Navigation Services partners with New Metrics for employee experience transformation
Saudi Air Navigation Services, the exclusive provider of air traffic control and civil air navigation services in the Kingdom, has announced a strategic partnership with New Metrics to advance its employee experience and well-being across the organization.
Established in 2016, Saudi Air Navigation Services manages over 2 million square kilometers of airspace, ensuring the safety of more than 900,000 annual air traffic movements. The organization, headquartered in Jeddah, provides services including air traffic management, communication, surveillance, and navigation to support safe, efficient, and reliable aviation.
The collaboration with New Metrics aims to further elevate the organization’s employee experience – a key objective of its overarching goal to become a leading employer of choice in Saudi Arabia.
Emad Ashour, Chief of People and Culture Engineer at Saudi Air Navigation Services said: “We view employee experience as a strategic enabler of safety, performance, and long-term excellence. Partnering with New Metrics allows us to listen to our people more effectively, act on what matters most, and build a workplace that reflects our national role and our Vision 2030 commitments.”
New Metrics is an award-winning consulting firm with deep expertise in employee experience and human capital, among several areas of work.
The engagement will see consultants from New Metrics working closely together with Saudi Air Navigation Services to design and implement initiatives aimed at elevating the overall employee experience. The engagement focuses on strengthening the workplace environment, embedding experience-led practices into the operating model, and enabling leaders to translate employee insight into meaningful, measurable action.
A core initiative within the partnership is the implementation of a comprehensive Voice of Employee program, covering all 2,000 employees across the full employee lifecycle from candidacy and onboarding through to offboarding and alumni engagement. Powered by Medallia, the program enables continuous listening, identifies experience blind spots, and supports targeted improvements across key moments that matter.
Karim Daou, a Principal at New Metrics, said: “This partnership reflects a shared belief that organizational performance is shaped by human experience. Saudi Air Navigation Services is setting a strong example of how critical national institutions can embed employee experience at the heart of transformation.”
