Alpha brings Birju Ladhani on board to lead Alternatives division in Middle East
International consulting firm Alpha has brought Birju Ladhani on board to lead its Alternatives division in the Middle East.
UK-headquartered Alpha is a 1,000-person consulting firm dedicated to the financial services industry. The firm, which has offices in close to 15 countries, supports banks, asset & wealth managers, insurance companies, and alternative asset providers with management consulting and technology expertise.
The company’s Alternatives division, formed on the back of the 2021 acquisition of Lionpoint, supports alternative investment managers (such as private equity, real estate, private debt, hedge funds) with transforming their commercial business, front and back office operations, and operating models. The subsidiary serves over 300 clients worldwide.
Birju Ladhani now leads the Middle East hub of Alpha Alternatives, focused on expanding the firm’s footprint in the region. Formerly the Private Markets Transformation Lead at Federated Hermes, Ladhani brings extensive experience in alternative asset management and private markets innovation to the business.
The appointment of Birju marks a significant step in strengthening our alternative investment ecosystem in the GCC, reinforcing our role as a global hub for asset managers seeking industry knowledge, deep expertise and delivery excellence,” stated Alpha in a post on LinkedIn.
In the Middle East, Alpha operates out of Abu Dhabi, with its office based in financial centre ADGM.
Commenting in his move, Ladhani said: “I am delighted to be joining such an exciting region where deal flow continues to make headlines, reflecting the dynamic growth and opportunities within the Middle East’s financial markets. This vibrant environment positions Alpha Alternatives incredibly well to support fund managers, enabling them to scale their operations while maintaining robust control frameworks.”
“Building on the strong foundations already established in the region, my focus will be on strengthening client partnerships and helping fund managers implement controlled, sustainable growth strategies that align with both regulatory standards and market demands. With Alpha’s deep industry experience, we are uniquely positioned to understand and address the complex challenges faced by fund managers today.”
Earlier in his career, Ladhani worked for major banks including Morgan Stanley, UBS, and Barclays. As part of his new role, he has relocated from the UK to the UAE.
