Abu Dhabi Investment Authority contracts FTI Consulting for media relations

23 August 2018 Consultancy-me.com

Emirati sovereign wealth fund The Abu Dhabi Investment Authority has contracted FTI Consulting for its global communications and media relations requirements, according to reports.

Established in the Middle East in 2005, and with a current approximate headcount of 50 across its three offices in the UAE and Qatar, FTI Consulting first brought its Strategic Communications practice to the region in 2008 – joining the firm’s lines in Construction Solutions, Corporate Restructuring and more recently Global Risk & Investigations and Economic Financial Consulting among others.

Since its local establishment, FTI’s Strategic Communications segment – which consists of 650 or so expert strategic communications consultants worldwide and serves clients managing financial, regulatory and reputational challenges – has represented numerous high-profile entities in the region, including previously investor relations for Saudi Aramaco’s in respect to the oil giant’s slated IPO.

Now, according to a report from PR news platform O’Dwyer’s, FTI Consulting has been tapped by Emirati sovereign wealth fund The Abu Dhabi Investment Authority (ADIF – recently named the world’s biggest real estate investor with assets exceeding $62 billion) to handle its global communications and media relations, for the reported monthly sum of $48,950 over the course of June 21st to the 3rd of March next year.Abu Dhabi Investment Authority contracts FTI Consulting for media relationsAs reported, the agreement will see the firm “proactively manage external interest in relevant ADIA transactions to protect ADIA’s reputation as a responsible, long-term investor,” with ADIA requiring round-the-clock communications and representation in the world’s major financial markets, as well as several developing and emerging ones – with reports earlier this year of a representational office to be established by ADIA in India.

The news platform, which bills itself as ‘the inside news of PR & marketing communications’ further outlined that the contract has been picked up by FTI’s London office, with the account to be handled by UK-based Andrew Walton, FTI Strategic Communications Senior Managing Director and Global head of its financial services division, and Jonathon Earl, Managing Director and Head of Middle East Strategic Communications.

As part of its Strategic Communications practice, FTI offers services in Corporate Reputation, Capital Markets Communications, Public Affairs and Government Relations, Digital and Creative Solutions, Strategy & Research consultancy for communications, and, among other further offerings, M&A Crisis Communications & Special Situations. Recently, the firm was forwarded by the petitioning Kuwaiti pension fund as its preferred liquidator in the Abraaj affair.

Dutch-founded design & branding consultancy Skyne launches in Lebanon

08 April 2019 Consultancy-me.com

Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.

The international branding and design consultancy Skyne has launched an office in Lebanon, adding to outlets in the Netherlands, Singapore, US and UAE. Founded in the Netherlands by former FutureBrand creative director Dennis de Rond and headquartered in Dubai, Skyne has established a solid roster of local and international clients, including GE, Jumeirah, Abu Dhabi Terminals and Boston Consulting Group.

With research & analysis, strategy, concept design, and implementation services in branding, design and marketing for cross-sector clients, and a number of awards to its name – including ‘Best visual identity from the retail sector’ at last year’s Transform Awards MENA and three nominations for the upcoming 2019 – Skyne is now expanding its suite of offerings to Lebanon to capitalise on regional market demand.

“We noticed an increasing demand for strategic brand expertise in the Levant, so it was only logical for us to launch a new branch in the region”, said Abdallah Hakim, Managing Partner and the founder of Skyne in Lebanon. Of Dutch-Lebanese origin, Hakim has over a decade of professional experience in management, branding and business consultancy in various corners of the globe, including most recently in Spain.Dutch-founded design & branding consultancy Skyne launches in Lebanon

Previous Skyne projects in the MENA region include support with the introduction of famed Dutch retailer HEMA to Abu Dhabi, and a partnership with the Sharjah Investment & Development Authority Shurooq to boost tourism to Mleiha in the Central Region of the Emirate, with the Mleiha Archaeological Center and interlinked archeological sites now earning a five-star rating on Trip Advisor.

Meanwhile, following a silver and a bronze to go with the agency’s gold at last year’s Transform Awards MENA, hosted by rebranding and brand development magazine Transform, Skyne has again been shortlisted in three categories; ‘Best brand experience’ for its work with baby products retailer JustKidding; ‘Best naming strategy’ and ‘Best visual identity – healthcare and pharmaceuticals sector’ for Quro, an obesity clinic expanding to the Middle East.

“We ensure that entrepreneurs and brands always stay one step ahead of the market.” Hakim continued. “By creating a bridge between creativity, innovation and knowledge, we develop market positioning & brand strategies, brand identities and creative brand experience concepts that drive business results. We consider it our mission to move brands and businesses forward in order to meet tomorrow’s customer needs.”