Marketing news in the Middle East

An overview of news, trends and research in Marketing consulting in the Middle East:

Report: Creative economy emerges as economic and social pillar in Arab world In a significant shift toward a more diversified post-oil economy, Arab nations are prioritizing creative and cultural industries as vital engines for growth and global influence.
17 February 2026
Brand Lounge named Branding Agency of the Year at Campaign’s awards ceremony Hot on the heels of being named among the region’s leading marketing consultancies, Brand Lounge has now also been named ‘Branding Agency of the Year’ at the Agency of the Year Awards 2025.
17 December 2025
Altman Solon sets out three strategic growth pathways for MENA media publishers Media publishers in MENA are under considerable pressure to remain profitable in an increasingly competitive and fast-changing landscape.
02 December 2025
AWS consultancy Zero&One signs partnership with Datanuum Middle East cloud consultancy Zero&One has signed a Memorandum of Understanding (MoU) with Datanuum, aimed at developing and implementing joint customer engagement solutions on the AWS platform.
22 October 2025
Customer experience at the forefront of Saudi Arabia’s telecom sector Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
Apex Advisory working on new outdoor advertising strategy in Bahrain Bahrain has hired Apex Advisory to support the development and implementation of its new outdoor advertising strategy and masterplan for the Kingdom.
02 September 2025
How marketing technology is redefining business growth and long-term value In today’s digital economy, technology is no longer an optional complement to marketing operations, it has become the axis around which all modern processes for building value, enhancing experience,
21 August 2025
AI agents are revolutionizing the Marketing function AI agents (or ‘agentic AI’) are fundamentally changing how organizations approach predictive customer analytics, challenging the long-standing ‘build versus buy’ dilemma in the MarTech (marketing tec
31 July 2025
Kinetic Consulting expands Customer Experience portfolio with new partnerships Kinetic Consulting partners with Gravitas, Anatic, and Transform LogiQ to deliver comprehensive Customer Experience solutions in the Middle East, leveraging AI and digital security.
17 June 2025
AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
Ooredoo selects FP7 McCann as marketing & communications partner in Qatar Mobile operator Ooredoo has selected FP7 McCann as its marketing and communications partner for the coming years, with the collaboration aimed at promoting its services and elevating its brand experie
13 May 2025
AI agents are becoming the new middleman in the online buying process AI agents – autonomously operating robots that mimic a human person – are increasingly becoming the middleman in the marketing funnel, according to research from Bain & Company.
02 May 2025
PwC launches new brand positioning and ‘So You Can’ campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
‘Generative AI is a game changer for marketers in the Middle East’ Marketing teams are embracing generative AI to transform campaign design, personalization, and delivery.
15 April 2025
Jadarah launches new Product Management Excellence offering Saudi management consulting firm Jadarah has launched a new offering that helps organizations setup and optimize their end-to-end product management cycle.
06 March 2025
How organizations are leveraging Generative AI to transform marketing Generative AI is taking the world by storm, with marketing one of the top domains where the technology is boosting efficiency, revamping experiences and fast-tracking innovation.
17 January 2025
New Metrics: 4 customer experience trends to watch in the Middle East Customer Experience (CX) has emerged as a critical differentiator for businesses and governments across the Middle East.
17 January 2025
Leading companies consider CX an integral part of their operating model Organizations often need to rethink their approach to customer experience (CX) in order to maximize the returns from their CX investments. That is according to new research from Kinetic Consulting.
17 December 2024
Digital Human Experience: Balancing tech and empathy in customer journeys While technological advancements have revolutionized how companies interact with their customers, the pendulum is swinging back towards a more balanced approach that integrates human empathy with dig
31 October 2024
How Mastercard Media Measurement can help maximize advertising impact Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
In the age of choice, brands must earn consumer loyalty In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024
The future of CX blends AI and chatbots with the human experience In the rush to adopt new technologies, organizations often repeat past mistakes by prioritizing efficiency and cost-cutting over delivering exceptional customer experiences (CX).
29 August 2024
Gen AI: A gamechanger for augmenting the customer experience As businesses invest in generative AI, customer experience (CX) has emerged as a top use case.
31 July 2024
Abu Dhabi's Department of Culture and Tourism taps Create Abu Dhabi’s Department of Culture and Tourism is seeking to upgrade its online footprint for its millions of visitors worldwide, with Create selected as its lead delivery partner.
21 May 2024
Three trends to watch in experience management The world of experiences is rapidly evolving. Rami Haffar from New Metrics talks us through three trends to watch in 2024 in the world of customer experience (CX) and employee experience (EX).
05 March 2024
Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Accor taps Accenture Song as global content production house Global hotels chain Accor is working together with Accenture Song to inject allure – as well as consistency and efficiency – into its branding and marketing outings worldwide.
24 November 2023
Applying AI and ML solutions to mitigate online brand threats In today’s interconnected world, where the internet serves as the backbone of commerce and communication, the protection of a brand is more critical and challenging than ever before.
05 September 2023
Top marketing trends: sustainability, emerging tech and metaverse A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.
18 July 2023
Accenture and luxury car maker JLR win global marketing data award Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good.
14 July 2023
Consultancies help Emarat develop and launch EmCan loyalty program Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Napco collaborates with INDEVCO Consultancy to engage customers at exhibition For the sixth year running, Napco National Packaging collaborated with INDEVCO Consultancy to showcase its company brand and offering at one of the leading events within its industry.
07 March 2023

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