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Applying AI and ML solutions to mitigate online brand threats
In today’s interconnected world, where the internet serves as the backbone of commerce and communication, the protection of a brand is more critical and challenging than ever before.
05 September 2023
Top marketing trends: sustainability, emerging tech and metaverse
A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.
18 July 2023
Accenture and luxury car maker JLR win global marketing data award
Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good.
14 July 2023
Consultancies help Emarat develop and launch EmCan loyalty program
Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Napco collaborates with INDEVCO Consultancy to engage customers at exhibition
For the sixth year running, Napco National Packaging collaborated with INDEVCO Consultancy to showcase its company brand and offering at one of the leading events within its industry.
07 March 2023
Saudi Arabia's top sectors for CX: Retail and Financial Services
What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023
UAE retail banks fail to meet online customer service expectations
Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Arabic-focused EdTech taps HEED for commercial transformation
Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Travizory working with HEED on commercial excellence project
Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
Napco National partners with INDEVCO Consultancy on B2B transformation
Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
Arthur D. Little launches brand and employer campaign ‘The Difference’
Arthur D. Little, has launched its latest branding campaign. Titled ‘The Difference’.
15 January 2022
L'Oréal selects Accenture for data-driven marketing transformation
International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
INDEVCO Consultancy recognised for customer experience services
Beirut-based consulting firm INDEVCO Consultancy has cemented its leading position in the customer experience space, bagging a global certification and regional award in the past period.
12 April 2021
MENA spending on social media advertising is on the up
By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
'Brands that embrace digital, purpose and agile are well positioned'
A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
Middle East consumer behaviour changing and shifting online
Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
INDEVCO’s Maya Khalifeh win customer experience excellence award
INDEVCO Consultancy has seen one of its senior advisors and trainers – Maya Khalifeh – win a prestigious regional award for excellence in customer experience.
19 February 2020
Sia Partners launches competition for CX start-ups in Middle East
Global consultancy Sia Partners has teamed up with Riyadh-based BIAC to launch a new customer experience challenge for tech start-ups operating in various locations across the GCC.
08 January 2020
Accenture Interactive tapped by INFINITI for Middle East marketing
The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Salesforce consultancy 4C launches MENA marketing cloud practice
Salesforce consultancy 4C has established a dedicated marketing cloud practice in the Middle East, recruiting Ali Saeed to head up the new unit.
18 October 2019
IBM expands MENA footprint with two new innovation centres in Egypt
IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
UAE and KSA brand dominance leaves little room for other country players
Brand valuation and strategy consultancy Brand Finance has revealed its most valuable Middle Eastern brands for 2019 – with those from the UAE and Saudi Arabia crowding the list.
10 May 2019
Dutch-founded design & branding consultancy Skyne launches in Lebanon
Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.
08 April 2019
ADNOC bumps Etisalat as most valuable Middle East brand
The Abu Dhabi National Oil Company has been assessed as the Middle East’s most valuable brand on Brand Finance’s 2019 Global 500 list.
31 January 2019
Omnicom MENA CEO Eli Khouri casts his industry predictions for 2019
31 December 2018
Dubai tops brand consultancy Bloom's global digital city rankings
Dubai has ranked as the number one location worldwide on the Digital City Index compiled by place-branding advisory Bloom Consulting – ahead of global centres Singapore, London and New York.
03 October 2018
Abu Dhabi Investment Authority contracts FTI Consulting for media relations
23 August 2018
Etisalat and Emirates named as most valuable brands in the Middle East
The brand valuation consultancy Brand Finance has named multinational telecommunications operators Etisalat as the most valuable brand of the Middle East in its 2018 Global 500 index, beating out Emi
02 February 2018
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