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'Brands that embrace digital, purpose and agile are well positioned'
A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
Middle East consumer behaviour changing and shifting online
Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
Sia Partners launches competition for CX start-ups in Middle East
Global consultancy Sia Partners has teamed up with Riyadh-based BIAC to launch a new customer experience challenge for tech start-ups operating in various locations across the GCC.
08 January 2020
Accenture Interactive tapped by INFINITI for Middle East marketing
The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Salesforce consultancy 4C launches MENA marketing cloud practice
Salesforce consultancy 4C has established a dedicated marketing cloud practice in the Middle East, recruiting Ali Saeed to head up the new unit.
18 October 2019
IBM expands MENA footprint with two new innovation centres in Egypt
IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
UAE and KSA brand dominance leaves little room for other country players
Brand valuation and strategy consultancy Brand Finance has revealed its most valuable Middle Eastern brands for 2019 – with those from the UAE and Saudi Arabia crowding the list.
10 May 2019
Dutch-founded design & branding consultancy Skyne launches in Lebanon
Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.
08 April 2019
ADNOC bumps Etisalat as most valuable Middle East brand
The Abu Dhabi National Oil Company has been assessed as the Middle East’s most valuable brand on Brand Finance’s 2019 Global 500 list.
31 January 2019
Omnicom MENA CEO Eli Khouri casts his industry predictions for 2019
31 December 2018
Dubai tops brand consultancy Bloom's global digital city rankings
Dubai has ranked as the number one location worldwide on the Digital City Index compiled by place-branding advisory Bloom Consulting – ahead of global centres Singapore, London and New York.
03 October 2018
Abu Dhabi Investment Authority contracts FTI Consulting for media relations
23 August 2018
Etisalat and Emirates named as most valuable brands in the Middle East
The brand valuation consultancy Brand Finance has named multinational telecommunications operators Etisalat as the most valuable brand of the Middle East in its 2018 Global 500 index, beating out Emi
02 February 2018
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