Marketing news in the Middle East

An overview of news, trends and research in Marketing consulting in the Middle East:

How Mastercard Media Measurement can help maximize advertising impact Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
In the age of choice, brands must earn consumer loyalty In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024
The future of CX blends AI and chatbots with the human experience In the rush to adopt new technologies, organizations often repeat past mistakes by prioritizing efficiency and cost-cutting over delivering exceptional customer experiences (CX).
29 August 2024
Gen AI: A gamechanger for augmenting the customer experience As businesses invest in generative AI, customer experience (CX) has emerged as a top use case.
31 July 2024
Abu Dhabi's Department of Culture and Tourism taps Create Abu Dhabi’s Department of Culture and Tourism is seeking to upgrade its online footprint for its millions of visitors worldwide, with Create selected as its lead delivery partner.
21 May 2024
Three trends to watch in experience management The world of experiences is rapidly evolving. Rami Haffar from New Metrics talks us through three trends to watch in 2024 in the world of customer experience (CX) and employee experience (EX).
05 March 2024
Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Accor taps Accenture Song as global content production house Global hotels chain Accor is working together with Accenture Song to inject allure – as well as consistency and efficiency – into its branding and marketing outings worldwide.
24 November 2023
Applying AI and ML solutions to mitigate online brand threats In today’s interconnected world, where the internet serves as the backbone of commerce and communication, the protection of a brand is more critical and challenging than ever before.
05 September 2023
Top marketing trends: sustainability, emerging tech and metaverse A new report from professional services firm Deloitte explores the top marketing trends in the Middle East, with sustainability, emerging technology and metaverse coming out on top.
18 July 2023
Accenture and luxury car maker JLR win global marketing data award Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good.
14 July 2023
Consultancies help Emarat develop and launch EmCan loyalty program Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Napco collaborates with INDEVCO Consultancy to engage customers at exhibition For the sixth year running, Napco National Packaging collaborated with INDEVCO Consultancy to showcase its company brand and offering at one of the leading events within its industry.
07 March 2023
Saudi Arabia's top sectors for CX: Retail and Financial Services What sectors offer the best customer experience in Saudi Arabia? In its take on the multifaceted question, KPMG surveyed over 1,500 consumers from across the Kingdom to find out, concluding that reta
06 February 2023
Five technologies redefining the customer experience The world of customer experience is constantly evolving, with technology one of the grand trends shaping its future.
21 July 2022
UAE retail banks fail to meet online customer service expectations Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Arabic-focused EdTech taps HEED for commercial transformation Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Travizory working with HEED on commercial excellence project Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
Napco National partners with INDEVCO Consultancy on B2B transformation Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
Arthur D. Little launches brand and employer campaign ‘The Difference’ Arthur D. Little, has launched its latest branding campaign. Titled ‘The Difference’.
15 January 2022
L'Oréal selects Accenture for data-driven marketing transformation International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
INDEVCO Consultancy recognised for customer experience services Beirut-based consulting firm INDEVCO Consultancy has cemented its leading position in the customer experience space, bagging a global certification and regional award in the past period.
12 April 2021
MENA spending on social media advertising is on the up By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
'Brands that embrace digital, purpose and agile are well positioned' A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
Middle East consumer behaviour changing and shifting online Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
INDEVCO’s Maya Khalifeh win customer experience excellence award INDEVCO Consultancy has seen one of its senior advisors and trainers – Maya Khalifeh – win a prestigious regional award for excellence in customer experience.
19 February 2020
Sia Partners launches competition for CX start-ups in Middle East Global consultancy Sia Partners has teamed up with Riyadh-based BIAC to launch a new customer experience challenge for tech start-ups operating in various locations across the GCC.
08 January 2020
Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Salesforce consultancy 4C launches MENA marketing cloud practice Salesforce consultancy 4C has established a dedicated marketing cloud practice in the Middle East, recruiting Ali Saeed to head up the new unit.
18 October 2019
IBM expands MENA footprint with two new innovation centres in Egypt IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
UAE and KSA brand dominance leaves little room for other country players Brand valuation and strategy consultancy Brand Finance has revealed its most valuable Middle Eastern brands for 2019 – with those from the UAE and Saudi Arabia crowding the list.
10 May 2019
Dutch-founded design & branding consultancy Skyne launches in Lebanon Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.
08 April 2019

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