Marketing news in the Middle East | Page 2

An overview of news, trends and research in Marketing consulting in the Middle East:

Five technologies redefining the customer experience The world of customer experience is constantly evolving, with technology one of the grand trends shaping its future.
21 July 2022
UAE retail banks fail to meet online customer service expectations Retail banks across the United Arab Emirates continue to struggle with curbing customer complaints on online channels, according to the latest Banking Sentiment Index conducted by KPMG in partnership
27 June 2022
Arabic-focused EdTech taps HEED for commercial transformation Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.
22 April 2022
Travizory working with HEED on commercial excellence project Swiss border control specialist Travizory Border Security has selected Dubai and Beirut based consultancy HEED to support a government-oriented sales transformation program.
01 April 2022
Napco National partners with INDEVCO Consultancy on B2B transformation Saudi Arabian manufacturer Napco National has overhauled the business model and commercial operations of its B2B division in order to ramp up efficiency and profitability, and build the capabilities
17 January 2022
Arthur D. Little launches brand and employer campaign ‘The Difference’ Arthur D. Little, has launched its latest branding campaign. Titled ‘The Difference’.
15 January 2022
L'Oréal selects Accenture for data-driven marketing transformation International beauty group L'Oréal has selected Accenture as its partner of choice for a consumer experience overhaul in the region – underpinned by cutting-edge technology.
22 November 2021
INDEVCO Consultancy recognised for customer experience services Beirut-based consulting firm INDEVCO Consultancy has cemented its leading position in the customer experience space, bagging a global certification and regional award in the past period.
12 April 2021
MENA spending on social media advertising is on the up By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
'Brands that embrace digital, purpose and agile are well positioned' A new international Deloitte report has spelled out how changing consumer behaviour amid the Covid-19 pandemic is impacting branding and marketing strategies, and what marketers can do to cater to these developments.
26 October 2020
Middle East consumer behaviour changing and shifting online Despite feeling the financial strain from Covid-19, consumers across the Middle East are still willing to spend more in the near future, although patterns of consumption are likely to change.
24 July 2020
INDEVCO’s Maya Khalifeh win customer experience excellence award INDEVCO Consultancy has seen one of its senior advisors and trainers – Maya Khalifeh – win a prestigious regional award for excellence in customer experience.
19 February 2020
Sia Partners launches competition for CX start-ups in Middle East Global consultancy Sia Partners has teamed up with Riyadh-based BIAC to launch a new customer experience challenge for tech start-ups operating in various locations across the GCC.
08 January 2020
Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Salesforce consultancy 4C launches MENA marketing cloud practice Salesforce consultancy 4C has established a dedicated marketing cloud practice in the Middle East, recruiting Ali Saeed to head up the new unit.
18 October 2019
IBM expands MENA footprint with two new innovation centres in Egypt IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
UAE and KSA brand dominance leaves little room for other country players Brand valuation and strategy consultancy Brand Finance has revealed its most valuable Middle Eastern brands for 2019 – with those from the UAE and Saudi Arabia crowding the list.
10 May 2019
Dutch-founded design & branding consultancy Skyne launches in Lebanon Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.
08 April 2019
ADNOC bumps Etisalat as most valuable Middle East brand The Abu Dhabi National Oil Company has been assessed as the Middle East’s most valuable brand on Brand Finance’s 2019 Global 500 list.
31 January 2019
Omnicom MENA CEO Eli Khouri casts his industry predictions for 2019
31 December 2018
Dubai tops brand consultancy Bloom's global digital city rankings Dubai has ranked as the number one location worldwide on the Digital City Index compiled by place-branding advisory Bloom Consulting – ahead of global centres Singapore, London and New York.
03 October 2018
Abu Dhabi Investment Authority contracts FTI Consulting for media relations
23 August 2018
Etisalat and Emirates named as most valuable brands in the Middle East The brand valuation consultancy Brand Finance has named multinational telecommunications operators Etisalat as the most valuable brand of the Middle East in its 2018 Global 500 index, beating out Emi
02 February 2018

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