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Marketing news in the Middle East | Page 2

An overview of news, trends and research in Marketing consulting in the Middle East:

Accenture Interactive tapped by INFINITI for Middle East marketing The Middle East arm of luxury auto-line INFINITI has tapped Accenture Interactive to perform marketing duties across eleven regional markets.
08 November 2019
Salesforce consultancy 4C launches MENA marketing cloud practice Salesforce consultancy 4C has established a dedicated marketing cloud practice in the Middle East, recruiting Ali Saeed to head up the new unit.
18 October 2019
IBM expands MENA footprint with two new innovation centres in Egypt IBM has selected Egypt for the launch of two new regional centres; The Cairo Innovation and Industry Client Center and a Marketing Services Centre.
01 July 2019
UAE and KSA brand dominance leaves little room for other country players Brand valuation and strategy consultancy Brand Finance has revealed its most valuable Middle Eastern brands for 2019 – with those from the UAE and Saudi Arabia crowding the list.
10 May 2019
Dutch-founded design & branding consultancy Skyne launches in Lebanon Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.
08 April 2019
ADNOC bumps Etisalat as most valuable Middle East brand The Abu Dhabi National Oil Company has been assessed as the Middle East’s most valuable brand on Brand Finance’s 2019 Global 500 list.
31 January 2019
Omnicom MENA CEO Eli Khouri casts his industry predictions for 2019
31 December 2018
Dubai tops brand consultancy Bloom's global digital city rankings Dubai has ranked as the number one location worldwide on the Digital City Index compiled by place-branding advisory Bloom Consulting – ahead of global centres Singapore, London and New York.
03 October 2018
Abu Dhabi Investment Authority contracts FTI Consulting for media relations
23 August 2018
Etisalat and Emirates named as most valuable brands in the Middle East The brand valuation consultancy Brand Finance has named multinational telecommunications operators Etisalat as the most valuable brand of the Middle East in its 2018 Global 500 index, beating out Emi
02 February 2018

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