Media news in the Middle East

An overview of news, trends and research in the Media industry in the Middle East:

How Mastercard Media Measurement can help maximize advertising impact Thirty years ago, TV, radio and print were the only ad channels. Today, advertising is a digital-dominated space, with new digital channels appearing daily.
16 September 2024
Global video game industry on a healthy growth trajectory to $250 billion The global market for video games is expected to see 6% annual growth, with the market to crack the $250 billion by 2028. That is according to new research from Bain & Company.
04 September 2024
TMT sector to gain the most from GenAI boost in Saudi Arabia Generative AI has the potential to increase operating profits of Saudi companies by up to 14% per year, according to analysis by Strategy&.
02 August 2024
Most MENA consumers use social media and mobile for news Most consumers of news in the MENA region are going digital.
15 April 2024
MENA newspaper and magazine market must adapt to survive With consumers increasingly getting their information from online sources and smartphone apps, newspaper and magazines are seeing their advertising revenues plumet, according to a new Strategy& report.
22 March 2024
Arab youths addicted to social media face mental wellbeing backlash A new report has found that the majority of Arab youth are well aware of the fact that their social media addiction is leading to decline in their mental wellbeing.
01 November 2023
Middle East emerging as hotspot in multi-billion dollar gaming market The MENA region is emerging as one of the fastest growing gaming markets.
25 August 2023
GCC appetite for video-on-demand shows no signs of slowing Even as video-on-demand suffers drops in subscriptions across much of the world, numbers are growing in the GCC.
16 February 2023
Back in business, Saudi's film scene is set to take off Saudi Arabia re-opened its cinemas for business four years ago, as part of its Vision 2030 drive.
10 October 2022
Saudi government hires media veteran Nicolla Hewitt as a consultant Saudi Arabia’s Ministry of Media has hired industry veteran Nicolla Hewitt, adding her to its list of consultants that help the office with public relations.
22 February 2022
Short-form content taking MENA digital media landscape by storm Short-form video content, in particular on TikTok, is set to drastically change the make-up of the Middle East’s digital media sector, according to a new report by RedSeer.
16 August 2021
Scopernia launches gaming consulting offering for business An innovative proposition: management consultancy Scopernia has launched a new gaming consultancy practice in the Middle East to help businesses within the gaming industry with branding, and use insi
14 July 2021
Entertainment goes digital as consumers embrace new normal Digital will account for nearly half of MENA’s media & entertainment revenues by 2024, powered by a pandemic-induced boom in streaming and gaming.
19 April 2021
MENA spending on social media advertising is on the up By the end of 2021, social media could account for a third of the total digital media advertising spend in the Middle East and North Africa (MENA).
23 March 2021
Covid sees physical media spending plummet in Middle East Physical media spending in the Middle East has nosedived during the pandemic, with PwC estimating a revenue decline of 8.3 percent in its latest global media & entertainment outlook.
15 March 2021
Covid-19 accelerates global video gaming market to $170 billion Stuck at home, people around the world have been spending a lot more time and money on videogames according to a new Simon-Kucher & Partners report.
14 September 2020
Delta Partners promotes two to partnership in Dubai Telecoms, media and tech consultancy Delta Partners has admitted Anna Arlorio and Damilola Ojo to its partnership in Dubai, further marking a recent growth spurt for the firm.
03 March 2020
Strategy& boosts Middle East TMT practice with two new partners Strategy& has admitted Karim Sarkis to its TMT partnership team in the Middle East, with Lancelot Sursock also rejoining the practice as a partner after a previous long-term stint with Booz & Company.
07 January 2020
MENA cinema market cracks $500 million revenue mark, finds PwC Ahead of the upcoming MENA Cinema Forum in Dubai, event partner PwC has calculated local box office revenues to have broken the $500 million mark.
22 October 2018
MENA youngsters to spur rapid growth in digital video revenues Online video revenues are ready for a growth spurt in the Middle East and North Africa according to professional services firm Ernst & Young, with increases of as much as 35% per annum in some market
13 February 2018

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