Sales news in the Middle East

An overview of news, trends and research in Sales consulting in the Middle East:

The ‘forgotten’ passengers of airline loyalty programs represent a growth opportunity Research from Simon-Kucher shows that airlines could generate millions in additional revenue through loyalty-driven passenger upselling.
18 August 2026
Even in uncertain times, sustainable growth is built on long-term brand strategy Research from JWI has reaffirmed what many CMOs already know: sustainable growth is built on long-term brand and marketing strategy.
07 July 2026
Revenue diversification becomes the next growth play for football clubs Revenue diversification is becoming the next major growth play for football clubs as the industry’s traditional dependence on broadcasting rights begins to wane.
29 June 2026
Kinetic Consulting and JourneyTrack partner to transform customer journey management UAE-headquartered Kinetic Consulting has signed a new partnership with JourneyTrack, a leading global platform for customer journey management.
18 March 2026
Hala Partners advises ROSHN on title partnership with LIV Golf Riyadh 2026 ROSHN, a major real estate developer in Saudi Arabia, has been announced as Title Partner of LIV Golf Riyadh 2026, with Hala Partners serving as commercial advisor to the million-dollar sports partne
10 January 2026
Altman Solon sets out three strategic growth pathways for MENA media publishers Media publishers in MENA are under considerable pressure to remain profitable in an increasingly competitive and fast-changing landscape.
02 December 2025
Monetizing climate change-driven products and services As the global climate crisis accelerates, a distinct and rapidly growing ‘climate economy’ is emerging, characterized by the imperative to monetize products and services that drive both mitigation (r
22 October 2025
Customer experience at the forefront of Saudi Arabia’s telecom sector Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
Choosing the right pricing software: ‘Take an integral approach’ In today’s hyper-competitive market, pricing has become one of the most powerful levers for differentiation, growth, and profitability.
26 August 2025
The growth opportunity for GCC telecom operators in the business-to-business market Telecom operators in the Gulf Cooperation Council face a growth opportunity in the business-to-business (B2B) segment.
27 June 2025
Kinetic Consulting expands Customer Experience portfolio with new partnerships Kinetic Consulting partners with Gravitas, Anatic, and Transform LogiQ to deliver comprehensive Customer Experience solutions in the Middle East, leveraging AI and digital security.
17 June 2025
AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
Why the 3rd generation of wholesale could be telecom’s next growth engine As telecom operators confront an increasingly challenging environment, they are searching for their next growth engine.
20 May 2025
HEED powers channel transformation at Saudi CPG company A partnership between a major Saudi consumer packaged goods company and consultancy HEED aimed to boost market share and digital channel revenue.
15 May 2025
Consumer loyalty battle in UAE is won through digital-first with a human experience In an era dominated by digital-savvy consumers, UAE brands winning the consumer loyalty battle are those that master digital-first and client-centric automation – while not forgetting about the importance of cr
09 May 2025
Data monetization is the next big source of revenue As organizations collect large amounts of data from various sources, there is growing recognition that these data assets can drive value beyond traditional uses via data monetization, writes Saad Ala
20 March 2025
Management Partners supports Iraqi bank with UAE market entry strategy Regional consulting firm Management Partners has successfully guided a prominent Iraqi state-owned bank through the complex process of expanding its operations into the United Arab Emirates.
20 February 2025
Data monetization in sports: Unlocking opportunities in the Middle East As countries in the Middle East diversify their economies away from fossil fuels, sectors like sports and tourism are emerging as critical growth drivers of the region.
26 January 2025
New Metrics: 4 customer experience trends to watch in the Middle East Customer Experience (CX) has emerged as a critical differentiator for businesses and governments across the Middle East.
17 January 2025
Leading companies consider CX an integral part of their operating model Organizations often need to rethink their approach to customer experience (CX) in order to maximize the returns from their CX investments. That is according to new research from Kinetic Consulting.
17 December 2024
Digital Human Experience: Balancing tech and empathy in customer journeys While technological advancements have revolutionized how companies interact with their customers, the pendulum is swinging back towards a more balanced approach that integrates human empathy with dig
31 October 2024
How Argon helps luxury retailers with omnichannel strategy and operations Global consultancy Argon & Co has helped clients around the world break through with successful e-commerce and omnichannel strategies in the luxury retail space.
18 September 2024
In the age of choice, brands must earn consumer loyalty In today’s competitive, fast-paced business environment rich with options, brands must not only attract consumers, but earn their loyalty, writes Johann Suchon, Senior Vice President Loyalty Solution
11 September 2024
HEED's GrowthXpert offering makes strategic growth ambitions actionable HEED has launched the GrowthXpert Assessment, a new offering that helps business leaders assess and improve their commercial market performance.
30 August 2024
Gen AI: A gamechanger for augmenting the customer experience As businesses invest in generative AI, customer experience (CX) has emerged as a top use case.
31 July 2024
As prices peak, consumer products sector shifts focus to volume The consumer products sector looks back at a great year.
19 March 2024
Three trends to watch in experience management The world of experiences is rapidly evolving. Rami Haffar from New Metrics talks us through three trends to watch in 2024 in the world of customer experience (CX) and employee experience (EX).
05 March 2024
Global snooker and pool stars coming to Saudi Arabia The Saudi Arabian governing body for billiards and snooker has signed a landmark deal to bring the world's best cueists to the county for the next ten years, with support from sports consultancy firm
29 February 2024
Consumers in Saudi Arabia are happier with their banks Customer sentiment for leading banks in Saudi Arabia has improved in the past year, according to a new study from PwC, which analyzed customer attitudes towards seven leading KSA banks.
16 January 2024
Yamama Cement brings in HEED for growth and customer centricity With the aim to accelerate its growth and professionalise its sales organisation, Yamama Cement has brought on board HEED as a partner in its commercial journey.
30 November 2023
Consultancies help Emarat develop and launch EmCan loyalty program Following a year of preparation, Emirates General Petroleum Corporation (Emarat) has launched its loyalty program.
02 May 2023
Inflation rather than enthusiasm to drive added Ramadan sales The holy period of Ramadan is again set to break sales records this year, but the feast thanks its 2023 growth for a large part on the dynamics of inflation – rather than consumer enthusiasm.
24 March 2023

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