Kinetic Consulting and JourneyTrack partner to transform customer journey management
UAE-headquartered Kinetic Consulting has signed a new partnership with JourneyTrack, a leading global platform for customer journey management.
The partnership with JourneyTrack expands Kinetic Consulting’s capabilities in customer experience, and deepens its portfolio of AI solutions for customer journey management.
Named a leader in the field by Forrester, JourneyTrack is an AI‑forward customer journey management platform that uses multiple AI capabilities to deepen insights in customer journeys, speed up improvements, and connect customer experience to measurable business outcomes.
“Any organization that wants to deliver an optimal customer experience needs to understand its customers’ journey stages, the interactions they have at each stage and how well the organization performs according to customer expectations in delivering the desired outcomes,” explained Joe Tawfik, CEO of Kinetic Consulting.
According to Tawfik, JourneyTrack’s platform stands out in the market for its deep insights and real-time approach. Its platform ensures that customer journey pathways are always up-to-date, with Voice of Customer (VoC) signals and other data continuously feeding into the system. AI-based insights meanwhile help leaders generate actions and optimizations, and then make the right prioritizations to ensure teams act rapidly on opportunities.
“JourneyTrack not only reduces the time to create the journeys but increases the organization’s ability to make decisions about what to fix and why by an estimated 90%. It also leads to about 20% decrease in customer churn and 15% increase in revenues,” said Joe Tawfik, CEO of Kinetic Consulting.
Kinetic CX
The joint offering sees Kinetic Consulting add JourneyTrack’s platform to Kinetic CX, its brand for customer experience services. “Our joint solution delivers a CX project using a combination of Kinetic’s strategic and CX expertise with JourneyTrack’s powerful AI-forward journey management platform.”
With over 13 years of experience in the Gulf, Kinetic CX is recognized as a leading consultancy in the space for enterprise growth and customer experience. The company’s track record includes delivering results for organizations across industries such as government, financial services, airlines, tourism, and property development.
It was that track record which prompted JourneyTrack to partner with Kinetic Consulting, said the company’s CEO Ania Rodriguez. “We’re excited to partner with Kinetic Consulting to help organizations across the GCC move beyond static journey mapping to a more intelligent, data-driven approach to journey management.”
“Kinetic Consulting’s deep regional expertise, combined with JourneyTrack’s AI-forward platform, enables companies to continuously understand and improve customer experiences while connecting CX initiatives to measurable business outcomes.”
