Kinetic Consulting launches upgraded version of Macky AI platform

A year after launching its Macky AI platform, Kinetic Consulting has released version 2.0 of its AI-driven tool for businesses.

Launched in November last year, Macky AI is a platform that helps organisations tap into the power of artificial intelligence to develop insights, generate deliverables and build solutions. Powered by OpenAI’s award-winning technology, Macky AI has since its inception been adopted by many mid-sized businesses in the GCC region, enjoying 30% month-on-month growth.

Developed by AI and technology experts at Kinetic Consulting, Macky AI operates in similar fashion to generative AI tools such as ChatGPT, offering an intuitive prompt-based environment for questions and answers.

Joe Tawfik, the founder of Kinetic Consulting and Macky AI, said that the platform empowers small and mid-sized business to boost efficiency, enhance decision-making, speed up digital transformation, and drive innovation. “We made Macky simple and fast so businesses can quickly get the insights they need to make better-informed decisions about the topic of interest.”

Notably, Macky AI serves as a ‘consulting companion’ for businesses, removing (some of) the need for hiring expensive external consultants. “Consider Macky AI as on-demand AI business consultant. Macky is designed in the same way a human consultant would approach a request from a client. The platform works like a consultant, providing users to drill down and ask multiple other questions regarding the AI output to precisely get the answers they are after.”

Building on the insights from the first 10 months of operation, the upgraded version of Macky AI includes an expanded database (now up to 55 different business categories), the latest OpenAI model, new features, and several user experience upgrades. “The new version of the product is in direct response to the demand for the tool and user feedback,” said Tawfik.

Operating out of Dubai, Kinetic Consulting is a boutique management consulting firm specialising in business growth, strategy execution, and transformation. Tawfik said that Macky AI serves as an extension of its service offerings. “In tandem with Macky AI, we actually offer consultants that can bring Macky AI’s insights to life. We help businesses get the best of both worlds.”

“The future of most industries – including consulting – will be an augmentation between AI and human consultants. This is the inevitable evolutionary path. We want to be leading this for the consulting industry.”