BrazilArtificial Intelligence is rewriting the business playbook
With artificial intelligence fundamentally transforming how companies compete and operate, many of the traditional playbooks to running businesses are becoming outdated, according to a new report from Kinetic Consulting.
In its analysis, the boutique consulting company outlines how AI is rapidly rising the ranks in the business landscape, with over 9 in 10 organizations this year planning to adopt AI or generative AI. In the process, the technology is transforming – or even revolutionizing – key business functions such as Sales & Marketing, Finance, Supply Chain, Human Resources, Product Development and Innovation, and Technology.
“Companies that fully embrace AI across their operations can gain a significant competitive edge, while those clinging to legacy methods may struggle to keep pace in an increasingly AI-driven world. By automating routine tasks, enhancing data analysis, and improving decision-making, AI is making traditional approaches seem inefficient and obsolete,” said Joe Tawfik, CEO of Kinetic Consulting and one of the authors of the report.
In Marketing & Sales for instance, AI can drive personalized customer experiences, automate content generation and increase sales ROI improvements by up to 20%, among the many use cases scrutinized by the report. In Customer Service, AI-powered chatbots and virtual assistants can provide 24/7 support to customers, while in Supply Chain, AI can lift demand forecasting and logistics planning to an entire new level.
In Finance meanwhile, AI can track fraud detection and money laundering in ways that not too long ago would have seemed unimaginable.
On the back of such sweeping benefits, the Kinetic Consulting report introduces the concept of an “arbitrage of knowledge and best practices”, where AI enables companies to leverage superior insights and outmanoeuvre rivals. This advantage allows businesses to innovate faster, make smarter decisions, and adapt quickly to market shifts.
A new Playbook emerges
To remain at the forefront of success, the authors highlight that organizations should not risk missing out on the AI bandwagon. Instead, they are urged to move swiftly, and adopt a so-called ‘AI-First’ approach in their strategies, operations and culture.
“AI is setting a new standard for business operations,” explained Tawfik. “Companies that adopt AI comprehensively can harness its potential to gain a lasting advantage, while those relying on traditional methods risk obsolescence. To thrive in this AI-driven future, businesses must act now to rewrite their playbooks.”
This new playbook fully embraces AI and its use in the workplace, focusing on all aspects of AI integration, such as culture, operating model, systems and processes. The new playbook also foresees an AI-First approach in how people plan and conduct their work. “This is not to say that AI makes people second. But rather, AI liberates people, making them more productive and able to generate increased outputs with less effort.”
“Companies adopting AI comprehensively can leapfrog their competitors using traditional methods. This transformation, supported by current research and examples, underscores the need for businesses to embrace AI to thrive in the future.”
Transitioning to the new-age playbook will require a number of building blocks to be in place – and in sync with each other. “Embedding the new playbook requires an AI strategy, updated operating models, and an aligned IT architecture and data governance, as well as a cultural shift and a commitment to ethical AI use with clear governance,” Tawfik concluded.
