BrazilKinetic Consulting expands Customer Experience portfolio with new partnerships
Kinetic Consulting has significantly expanded its Customer Experience portfolio through partnerships with three other leading players in the landscape.
Described as a consortium of industry specialists, the collaboration between Kinetic Consulting, Gravitas, Anatic and Transform LogiQ will see the four companies join forces to provide organisations in the Middle East with a single, scalable solution that enables them to achieve customer experience excellence in a sustainable and digitally secure manner.
The consortium is spearheaded by Kinetic Consulting, a consultancy firm with offices in Dubai and Australia, which embarked on the initiative having witnessed the mounting need for an integral and end-to-end offering.
“As organisations across the region seek to elevate customer value, they face a fragmented provider ecosystem and misaligned outcomes, often resulting in minimal business value. To overcome this challenge, we’ve formed a multi-brand consortium of industry specialists, each a recognised leader in their domain, to deliver a comprehensive offering,” explained Joe Tawfik, CEO of Kinetic Consulting.
The stated goal of the four companies is to deliver a full suite of services for customer experience and loyalty, covering everything from customer strategies through to AI-led customer intelligence and personalisation, as well as loyalty program design and management, UX/UI design, the development of apps, cybersecurity and data governance.
Kinetic Consulting is a leading consulting firm in the customer experience domain, with several awards under its belt in the space. The firm specialises in the strategic and organizational side of customer experience transformations.
Gravitas is an advisory and technology business with a focus on customer intelligence and loyalty. Its proprietary methodologies and customer intelligence platforms have delivered measurable business outcomes for major retailers, banks, telecommunications companies and theme park operators worldwide. Most recently, its work in partnership with a leading retailer was recognised at the 2025 International Loyalty Awards in Dubai.
“Kinetic Consulting and Gravitas bring over 60 years of combined experience in customer value management, loyalty and customer experience – we’re excited to apply our joint strengths in such a dynamic region,” said Julie Fitzpatrick, CEO of Gravitas.
Anatic is a company that builds and develops digital products and apps. “Our team possesses deep design expertise and product development capabilities. Our AI-driven solutions reduce the time and effort to design and launch digital products and apps,” explained Zoltan Bartha, founder of Anatic.
Transform LogiQ is a company specialized in data, cybersecurity and AI governance. As companies adopt data analytics and AI to better serve their customers and deliver more personalised journeys, Transform LogiQ helps its clients structure and manage their data, secure their digital frontiers, and ensure that AI is used ethically and responsibly.
“We are seeing a growing demand for data governance, cybersecurity and AI governance expertise from organisations implementing new AI-led customer experience solutions,” noted Broderick Smith, the leader of Transform Logiq.
AI at the core
The bundled offering will enable organisations in the Middle East to not only tap into a deeply talented and experienced team but also to leverage uniquely developed intellectual property centred on emerging technologies, particularly AI.
“What makes this offering highly differentiated is the use of AI to unlock new value for organisations. All the solutions will be delivered using an AI-first service delivery model. Whether it is journey mapping, customer insights, personalisation, loyalty management, app design and development, or cybersecurity, the entire spectrum of services is AI-enabled,” explained Tawfik.
Comments on the partnership
Commenting on the partnership, Tawfik stated: “This bold step to launch the consortium supports our mission of accelerating business growth and reflects the maturing expectations of organisations around customer experience as a driver of measurable value. In building this offering, we sought the very best talented teams to join us in serving our clients in the GCC marketplace.”
Bartha added: “We are very excited to partner with Kinetic Consulting and its partners. We are confident that our collective solutions will form a unique value chain from insights to execution.”
Fitzpatrick stated: “We’re thrilled to partner with Kinetic Consulting and the consortium members. Together, we offer a unique opportunity for brands to turn customer data into commercial growth.”
Smith noted: “We are excited about working with Kinetic Consulting. We have already worked closely together for the past few years, and look forward to expand our relationship as part of this consortium.”
