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Mohamad El Hinnawi re-joins New Metrics as Managing Partner
New Metrics, a leading regional consulting firm with four offices in the Midde East, has welcomed back Mohamad El Hinnawi in the role of Managing Partner.
08 April 2026
Rami Haffar: ‘We’re bringing proven experience management to the UAE’
Last month, Medallia – a global provider of experience management solutions – named New Metrics as its exclusive partner for the UAE market.
02 April 2026
Medallia names New Metrics as its exclusive partner for UAE market
Medallia, a global provider of enterprise experience management software, has named New Metrics as its exclusive partner for the UAE market.
17 March 2026
Saudi Air Navigation Services partners with New Metrics for employee experience transformation
Saudi Air Navigation Services, the exclusive provider of air traffic control and civil air navigation services in the Kingdom, has announced a strategic partnership with New Metrics to advance its em
27 January 2026
Experience KSA 2025: Key insights and takeaways
On October 15, New Metrics and Medallia Experience organized KSA 2025 – a day-long summit focused on the latest trends and developments in customer and employee experience.
27 October 2025
Customer experience at the forefront of Saudi Arabia’s telecom sector
Saudi Arabia’s telecommunications industry is increasingly focused on customer experience.
09 September 2025
New Metrics and Medallia to host landmark summit Experience KSA 2025
Set to take place in Riyadh on October 15, Experience KSA 2025 will be a premier day-long summit focused on customer and employee experience.
02 September 2025
Userlane and New Metrics partnership to drive tech adoption and employee productivity
Userlane, a German company that specialises in digital adoption optimisation, has signed a strategic partnership with regional consultancy firm New Metrics.
09 June 2025
Q&A with Sarah Safi (New Metrics) on the UAE’s new landmark climate law
In a significant move towards its net zero goals, the UAE has today enforced the Federal Law No.
30 May 2025
New Metrics appoints Irem Bilgic as inaugural Chief Growth Officer
New Metrics has appointed Irem Bilgic as its inaugural Chief Growth Officer, bringing her on board to help the consulting firm realize its long-term growth strategy.
02 April 2025
IWBD appoints Sarah Safi to new Committee at Women in the Boardroom Annual Summit 2025
At the IWBD Women in the Boardroom Annual Summit 2025 in Dubai, New Metrics leader Sarah Safi was appointed as Head of its new Sustainability Committee.
20 March 2025
New Metrics on how human-centricity can pave the way to successful innovation
Researchers from around the world shows that human-centred innovation leads to a significant uplift in the success of new businesses innovations.
05 March 2025
Evolving customer demands driving transformation in UAE banking sector
The UAE’s banking sector is undergoing a rapid transformation, balancing its established financial foundations with the demands of an increasingly digital world.
27 February 2025
Six use cases for artificial intelligence (AI) in business
As artificial intelligence (AI) continues to advance, the technology is reshaping industries and enhancing the way organization run.
27 January 2025
New Metrics: 4 customer experience trends to watch in the Middle East
Customer Experience (CX) has emerged as a critical differentiator for businesses and governments across the Middle East.
17 January 2025
From Workplace to Workspace: Redefining EX in the modern era
The nature of work has fundamentally transformed over the last decade, evolving from the rigid model of cubicles to a more flexible, digital-centric model.
25 November 2024
Merve Ezici on how New Metrics builds a cherished employee experience
In a competitive talent market, New Metrics has in recent years been able to stand out through the steadfast growth of its team.
09 October 2024
Manual Thinking to enhance teamwork and co-creation in the Middle East
New Metrics has formally launched its Manual Thinking training in the Middle East, offering leaders across the region the opportunity to bring the award-winning approach to their businesses and teams
06 September 2024
New Metrics introduces Manual Thinking in the Middle East
New Metrics is bringing the award-winning Manual Thinking approach to the Middle East, marking a significant milestone in the firm’s mission to drive innovation and strategic execution in the region
27 August 2024
Gen AI: A gamechanger for augmenting the customer experience
As businesses invest in generative AI, customer experience (CX) has emerged as a top use case.
31 July 2024
Rami Haffar on how New Metrics helps build CX and EX experiences
Hot on the heels of his promotion to partner, we sat down with Rami Haffar to discuss how New Metrics helps its clients, along with his personal highlights across his first seven years at the homegrown Middle East consultancy firm.
11 March 2024
Three trends to watch in experience management
The world of experiences is rapidly evolving. Rami Haffar from New Metrics talks us through three trends to watch in 2024 in the world of customer experience (CX) and employee experience (EX).
05 March 2024
Four tech trends influencing employee experience in 2024
The advent of innovative technologies is transforming the world of Employee Experience (EX), opening up avenues to enhance staff experiences through more streamlined processes and more enjoyable ways
23 January 2024
Medallia names New Metrics a consulting partner for Saudi market
International software provider Medallia has named New Metrics a consulting partner for the Saudi market.
08 December 2021
New Metrics bolsters employee experience offering with LinkedIn
Experience management consultancy New Metrics has deepened its end-to-end employee experience offering through a formal partnership with professional networking giant LinkedIn.
13 August 2021
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