Arthur D. Little launches brand and employer campaign ‘The Difference’

15 January 2022 2 min. read
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Arthur D. Little has launched its latest branding campaign. Titled ‘The Difference’, the campaign showcases how the firm’s heritage and blend of strategy, innovation and technology capabilities helps empower a ‘difference’ for its clients and society, while its unique culture nurtures a great workplace for its people.

From the start in 1886, the world’s oldest management consultancy Arthur D. Little has been on a mission to “push the boundaries of innovation, solving the problems that others thought impossible.”

Fast forward 136 years, and Arthur D. Little’s roughly 1,500 staff across 40+ offices worldwide are still working towards the same mission, operating at the forefront of the strategy & management consulting landscape and serving a client base that includes many of the world’s leading organisations, corporates and governments.

As the dust settles on the firm’s 135th anniversary campaign, Arthur D. Little has now launched a fresh new campaign that places the spotlight on the firm’s brand and employee value propositions. Launched under ‘The Difference’ mantle, the campaign consists of two corporate video’s – one focused on the firm’s strategy and positioning, and the other on its employer brand.

The Difference | Working at Arthur D. Little
According to the campaign: “Our people are the source of the difference we create for clients, balancing creativity and rigor to help them overcome today’s most pressing challenges and seize tomorrow’s most promising opportunities.”

“That’s why at Arthur D. Little, we also strive to make a difference for our people. We work with an entrepreneurial outlook and culture – fostering an open environment which gives people the freedom to explore, to seek new opportunities, to navigate ambiguity and unleash their creativity. We work a different breed of consultant: open-minded, collaborative thinkers, and people who thrive on making things happen.”

The Difference | Overcoming the world’s most pressing challenges
According to the campaign: “From the start, the purpose of Arthur D. Little has been to push the boundaries of innovation, solving the problems that others thought impossible. With a powerful blend of creative thinking and scientific rigor we link people, technology and strategy to find original and pragmatic ways to accelerate performance, innovate through convergence and digital, and make a positive impact on the world.”

Arthur D. Little in the Middle East

Launched worldwide across channels, ‘The Difference’ has also made its debut in the Middle East, where Arthur D. Little currently has a team of 200+ professionals and anticipates further expansion.

In discussion with ConsultancyME, regional managing partner Thomas Kuruvilla said the firm is planning to double the size of the regional business in the coming three years.