Arabic-focused EdTech taps HEED for commercial transformation

Kamkalima, a rapidly growing EdTech platform for learning and teaching Arabic, has selected HEED as its consulting partner for a sales & marketing transformation.

Founded in 2016 in Lebanon by teachers Siroun Shamigian and Nisrine Makkouk, Kamkalima helps students (grades 4-12) learn and develop their reading, writing, and listening Arabic skills. The platform provides students with e-learning modules, resources, and assessment tools to help advance their skills.

Meanwhile, for schools, Kamkalima offers deep data analytics to help teachers with lesson preparation, student progress reporting and follow up such as interventions per student.

Having raised $1.5 million in Series A funding in 2018, Kamkalima has grown to a platform used by over 100 schools in 6 countries with over 50,000 students and over 1,000 teachers.

With the goal of extending its impact to reach as many as 50 million students in 138,000 schools across the MENA region, Kamkalima has launched a major investment in its sales & marketing department, which oversees the company’s branding efforts to both schools and students, and leads the acquisition and onboarding process.

As part of the transformation, Kamkalima is working with HEED on building a “scalable proactive sales & marketing department”, said Shamigian, the CEO of Kamkalima.

“The overall objective of this engagement is to have a scalable commercial arm that will aid in the increase of our customer base and expand within our existing client (schools) base.”

Mazen Farah, Managing Partner at HEED, said on the engagement: “We are delighted to be supporting Kamkalima on this important project. We believe in the Kamkalima product and the potential it has in the markets. We will strive and hope our expertise in the commercial field will aid Kamkalima to scale to a new level.”

The project kicks off with the design of the new future-fit commercial structure, followed by the development of the client-centric processes. The consultants will also advise on how digital sales can be ramped up while maintaining the human-tech balance.