Bharath Krishnamachari joins commercial sports consultancy Hala Partners

Hala Partners, a Riyadh-based commercial sports consultancy, has strengthened its team with Bharath Krishnamachari.

Appointed a Manager in the Strategy team, Bharath Krishnamachari brings 10+ years of experience in the sports and events world to the firm. He joins from Deloitte, where he was a Senior Consultant, and before that, he worked for Big Four counterpart PwC.

Earlier in his career, Krishnamachari worked for several sports bodies and organizations in India, focused on business development, commercial growth, and project management. He also gained experience in grass roots sports at EduSports, which advances the delivery of sport and physical education across thousands of schools in India.

In his new role at Hala Partners, Krishnamachari will work with the firm’s clients – both rights holder and brand clients – to shape their strategy across rights packaging, intellectual property monetisation, valuations, and sponsorship investments. “I’m delighted to join Hala Partners. The firm’s structured growth, sharp execution, and the caliber of projects it has delivered in an ever-evolving market truly stand out.”

“With the Middle East emerging as a global force in sports, the years ahead promise to be exciting and we’re only just getting started.”