Accenture appoints Sandra Atallah as MarCom Lead for Middle East and South Africa

Accenture has appointed Sandra Atallah as Managing Director and Marketing and Communications Lead for the Middle East and South Africa.

Sandra has been with the global consulting firm since early 2025, joining as a Director and now stepping up to Managing Director level.

In her new role, she leads the company’s marketing strategy across its businesses, services, and industries. She is responsible for driving market positioning, growth-focused marketing programs, brand, executive positioning, thought leadership, strategic partnerships, and internal and external communications.

Sandra will also oversee major branding and through leadership partnerships of Accenture, including the Accenture - HUMAIN collaboration, World Governments Summit, and the Future Investment Initiative. These flagship initiatives help position Accenture at the forefront of business transformation, enterprise reinvention, artificial intelligence and innovation across the region.

“I’m excited for this next chapter and the opportunity to continue driving reinvention and creating lasting value for our clients while strengthening Accenture’s brand, presence, and impact across the Middle East and Africa,” said Sandra about her appointment.

In a personal note shared on LinkedIn, Sandra reflected on the people who have influenced her professional journey, saying she was “grateful” to the colleagues, leaders, clients and partners who have supported her along the way.

She also acknowledged several Accenture leaders for their confidence and support, including Omar Boulos, CEO of the Middle East and Africa; Nick Law, Creative Chairperson at Accenture Song; and Mauro Macchi, CEO of Europe, the Middle East and Africa.

Prior to joining Accenture, Sandra held senior leadership positions at AlMeswak Medical Group, and served global agency networks such as Ogilvy, Impact BBDO, Wunderman, and Young & Rubicam. Throughout her career, she has worked with well-known brands including Emirates, PepsiCo, Unilever, Mars, Orange, and Majid Al Futtaim.

A Lebanese national, Sandra holds a Bachelor of Business Administration in Marketing from the American University of Beirut and has completed executive education programs at MIT Professional Education, Stanford University, and London Business School. She is currently based in Riyadh.