PwC Middle East partners with employee services provider Power2Motivate

The Middle Eastern arm of global professional services firm PwC has partnered with human capital services provider Power2Motivate to launch PwC Champion.

With offices stretching the Asia Pacific, Americas, Europe, Africa and the Middle East, the Power2Motivate cloud-based platform offers a range of services to enhance employee loyalty and engagement, such as through incentives and rewards. According to the start-up, such programmes are proven to improve business performance with a measurable return on investment.

Regionally based in Jordan and with programmes available in 17 languages across 150 countries, Power2Motivate claims a growing user-base of more than 2.5 million existing users and 750 clients worldwide, including global entities Ericsson, BMW, Hewlett Packard and Cisco just to name a few. The latest big-name firm to join the roster is the Middle Eastern branch of PwC, with the launch of PwC Champion.

According to statement from Power2Motivate, PwC Champion ‘aims to inspire well-being, loyalty and team building among employees by developing programmes that focus on corporate values, increasing inter-departmental relations and rewarding employees,” which the firm says will boost engagement and build an innovative working culture to reflect PwC’s objectives.

Under the regular Power2Motivate platform, employees are able to earn non-cash rewards through a points-based incentive programme, with points redeemable for products such as electronics and apparel through hundreds of worldwide suppliers. Meanwhile, organisations are provided with a range of customisable options, including provisions for easy monitoring and reporting, as to say how many employees have logged in or the number of awards issued per department, along with an employee nomination wizard, gamified badges, trophy tallies and special birthday or long-term service awards among others.

Currently, PwC Middle East has in excess of 4,200 local employees, spread across offices in twelve countries of the MENA region: Saudi Arabia (with 1,000-plus employees alone), the United Arab Emirates, Bahrain, Qatar, Kuwait, Oman, Iraq, Jordan, Lebanon and the Palestinian Territories along with Libya and Egypt in North Africa – with another 333 new graduates joining the Big Four firm this September.

“We are delighted to be one of the largest employers of graduates in our region, which is one of the youngest in the world,” said PwC Middle East Senior Partner Hani Ashkar of the fresh intake. “Our commitment to the top young talent of our region reflects our deep-rooted commitment to, and confidence in the Middle East. With approximately half women and representing 40 different nationalities, we believe that this group of graduates represents the future of our firm and the diverse workplace we seek to maintain.”