Simon-Kucher & Partners to host Pricing & Strategy Conference in Dubai

Strategy and marketing consultancy Simon-Kucher & Partners is gearing up for next month’s Pricing & Strategy Conference to be held on April 9th in Dubai.

Following a successful event last year which brought together more than 100 executives and managers from leading companies in the Middle East, the global strategy and marketing consultancy Simon-Kucher & Partners is gearing up to host the 2019 Middle East Pricing & Strategy Conference – set to take place on April 9th at the Jumeirah Emirates Towers Hotel in Dubai.

Covering topics around pricing, marketing and sales strategy, this year’s conference will feature a host of expert speakers, including Simon-Kucher CEO Georg Tacke, who last year led the firm past the €300 million revenue barrier with massive 24 percent growth. Joining Tacke will be UAE managing partner Lovrenc Kessler, along with Cairo-based senior director Martin Janzen and Simon-Kucher partner and board member Madhavan Ramanujam of the US.

Also appearing as guest speakers are a number of local industry executives, including Gillian Hamburger, Senior Vice President for the commercial operations of Expo 2020 Dubai; Amr Nagy, Schneider Electric pricing director for MENA; Ellay.com CEO Nisreen Shocair; and Sunbulah Group Corporate Finance Director Alaa Shousha, who will together form a panel on regaining customer confidence through pricing, marketing and sales strategies. Elsewhere on the agenda, Kessler will speak on opportunities for monetising market trends in the challenging new environment of the GCC, Janzen will look at digital transformation and how to increase and monetise customer value, and Ramanujam will share inspirations and insights on monetising innovation from Silicon Valley Unicorns – with the firm having worked with more than 25 Unicorns (start-ups valued at over $1 billion) in North America.

Tailored specifically for executive leadership, senior management and marketing and pricing practitioners, the conference centres on the new and unique market trends which have emerged in the GCC during the past five years as the region continues its rapid transformation, with the firm stating; “We see an opportunity for companies to strategically leverage these trends through smarter marketing, pricing, and sales to return back to sustainable, profitable growth.”

Together with the keynote presentations and expert panel, the event will also feature a trio of industry-specific breakout sessions, covering the FMCG, financial services and B2B segments. Closing the conference, before a lunch get together for further networking, Tacke – who has more than 25 years of consulting experience and has independently or co-led Simon-Kucher & Partners since 2009 – will deliver an address on pricing excellence and the challenges ahead.

Tacke first joined the German-origin firm just three years after its establishment in 1985, and has been a partner since 1989. Today, Simon-Kucher has some 1,300 employees across 38 offices worldwide (with plans to add another 400 consultants this year in its push toward the $400 million revenue mark) with its Middle East offices established in Istanbul and Dubai in 2012 – the latter where Kessler has been based since its inception.