Simon-Kucher & Partners to host Pricing & Strategy Conference in Dubai

28 March 2019

Strategy and marketing consultancy Simon-Kucher & Partners is gearing up for next month’s Pricing & Strategy Conference to be held on April 9th in Dubai.

Following a successful event last year which brought together more than 100 executives and managers from leading companies in the Middle East, the global strategy and marketing consultancy Simon-Kucher & Partners is gearing up to host the 2019 Middle East Pricing & Strategy Conference – set to take place on April 9th at the Jumeirah Emirates Towers Hotel in Dubai.

Covering topics around pricing, marketing and sales strategy, this year’s conference will feature a host of expert speakers, including Simon-Kucher CEO Georg Tacke, who last year led the firm past the €300 million revenue barrier with massive 24 percent growth. Joining Tacke will be UAE managing partner Lovrenc Kessler, along with Cairo-based senior director Martin Janzen and Simon-Kucher partner and board member Madhavan Ramanujam of the US.

Also appearing as guest speakers are a number of local industry executives, including Gillian Hamburger, Senior Vice President for the commercial operations of Expo 2020 Dubai; Amr Nagy, Schneider Electric pricing director for MENA; CEO Nisreen Shocair; and Sunbulah Group Corporate Finance Director Alaa Shousha, who will together form a panel on regaining customer confidence through pricing, marketing and sales strategies.Simon-Kucher to host 2019 Pricing & Strategy Conference in Dubai Elsewhere on the agenda, Kessler will speak on opportunities for monetising market trends in the challenging new environment of the GCC, Janzen will look at digital transformation and how to increase and monetise customer value, and Ramanujam will share inspirations and insights on monetising innovation from Silicon Valley Unicorns – with the firm having worked with more than 25 Unicorns (start-ups valued at over $1 billion) in North America.

Tailored specifically for executive leadership, senior management and marketing and pricing practitioners, the conference centres on the new and unique market trends which have emerged in the GCC during the past five years as the region continues its rapid transformation, with the firm stating; “We see an opportunity for companies to strategically leverage these trends through smarter marketing, pricing, and sales to return back to sustainable, profitable growth.”

Together with the keynote presentations and expert panel, the event will also feature a trio of industry-specific breakout sessions, covering the FMCG, financial services and B2B segments. Closing the conference, before a lunch get together for further networking, Tacke – who has more than 25 years of consulting experience and has independently or co-led Simon-Kucher & Partners since 2009 – will deliver an address on pricing excellence and the challenges ahead.

Tacke first joined the German-origin firm just three years after its establishment in 1985, and has been a partner since 1989. Today, Simon-Kucher has some 1,300 employees across 38 offices worldwide (with plans to add another 400 consultants this year in its push toward the $400 million revenue mark) with its Middle East offices established in Istanbul and Dubai in 2012 – the latter where Kessler has been based since its inception.

EY estimates $33 billion boon to UAE economy from Expo 2020 Dubai

16 April 2019

Professional services firm Ernst & Young has outlined the potential economic impact of Expo 2020 Dubai to the UAE economy, concluding a possible $33 billion windfall in gross value add and a near 50,000 full-time equivalent jobs per annum to 2031.

With the Expo 2020 Dubai global showcase now just around the corner – and expected to attract 25 million visits from across the world during its six month schedule from October next year – professional services firm Ernst & Young has released an economic impact report for the event, calculating a US$33 billion (AED122.6 billion) boost of gross value added (GVA) to the local economy from 2013–2031 along with contributing more than 900,000 ‘job years’.

“Expo 2020 Dubai is an exciting long-term investment for the UAE, and is expected to have a significant impact on the economy and how jobs are created directly and indirectly,” said EY MENA Transaction Advisory Services partner Matthew Benson, adding; “Dubai aims to use the event to further enhance its international profile and reputation. The event will celebrate innovation, promote progress and foster cooperation, and entertain global audiences.”

According to the report, the six months of the Expo – the first to be held in anywhere in the Middle East, Africa or South Asia in the event’s 168-year history – will contribute around 1.5 percent of the UAE annual forecast GDP, with the analysts taking in ‘direct’ increases in economic activity, ‘indirect’ benefits of increased supply chain demand, and ‘induced’ benefits from increased spending by employees of participating firms to arrive at its $33 billion figure.EY estimates $33 billion boon to UAE economy from Expo 2020 DubaiConsidering further the planning and legacy phases, EY has in addition estimated AED 4.7 billion in investment to small and medium enterprises (SMEs) during the pre-Expo phase, supporting approximately 12,600 job-years, with the Expo expected to support more than 900,00 full-time equivalent (FTE) job-years in total in the Emirates from 2013 to 2031 – equivalent to some 49,700 FTE jobs. Meanwhile, strong legacy planning will ensure the ongoing benefits.

“Over 80 percent of the Expo built environment is planned to be retained for District 2020, and eventually expand into a city covering more than four million square meters,” states the report, adding that District 2020 aims to support the UAE’s future vision as to sustainable economic development and an innovation-driven economy, with a supportive business environment for key growth industries such as logistics and transport, tourism, construction, real estate and education.

“Although the Expo event lasts less than a year, the positive economic impact continues far beyond the event,” said Jamie Torrens, EY MENA’s head of Economic Advisory in its transaction advisory service division. “Across the period of our study, spanning the Pre-Expo, During-Expo and Legacy phases between 2013 and 2031, Expo 2020 is expected to support billions of dirhams of Gross Value Added (GVA) and thousands of jobs in the UAE.”

As a breakdown, the three largest impact areas across the full study period will be events organisation & business services (contributing over half of the overall figure) followed by construction and then hospitality, while transport, storage & communications will be another significant contributor during the life of the Expo and its planning phase. Retail will also see a boost during the legacy period, with nearly 550,000 jobs years created in this period across sectors.

“This independent report demonstrates that Expo 2020 Dubai is a critical long-term investment,” said Expo 2020 Executive Director Najeeb Mohammed Al-Ali. “Not only will the event encourage millions around the world to visit the UAE in 2020, it will also stimulate travel and tourism and support economic diversification for years after the Expo, leaving a sustainable economic legacy that will help to ensure the UAE remains a leading destination for business, leisure and investment.”

Related: Accenture and SAP roll out next-generation technology for Dubai Expo