Strategy& adds Diana Dib and Jad El Mir to Middle East partnership

12 January 2021 2 min. read
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Strategy& has appointed two new partners in the Middle East, lifting the size of its regional partnership to fourty.

Diana Dib and Jad El Mir have both been serving the global strategy consulting firm, part of the PwC network since the landmark Booz & Company acquisition, for over a decade. Having both grown up in Lebanon, graduated from the American University of Beirut and obtained an MBA at INSEAD, different routes have led them to the icing on the cake of their career at the firm.

Jad El Mir joined Strategy& straight from graduation, growing the ranks and working from the firm’s offices in Beirut and Dubai. He advises telecom operators and digital players on large strategic and transformation projects across their full business value chain, and has been appointed a partner in Strategy&’s Telecommunications, Media, Technology, and Digital practices.

Diana Dib and Jad El Mir - Strategy&

He specialises in market-entry strategies, B2C customer-facing commercial strategies and business transformations in telecom, as well as digital operating models and regulatory compliance. El Mir also gained experienced in the converging space between the telecom and media sectors, and with large-scale programme management.

Diana Dib meanwhile kickstarted her career in France with Capgemini Invent, and in 2009 she relocated back to the Middle East and joined Strategy&. Also a partner in the firm’s Telecommunications, Media, Technology, and Digital practices, Dib is based in the Riyadh office.

She advises major brownfield and greenfield telecom operators, with emphasis on customer service models, digital transformation, big data, and diversification into adjacent sectors, with focus on digital banking. She also has significant experience in governance and operating models, serving investment authorities, sector developers, and greenfield ventures.

In addition to her client work, Dib leads Strategy&’s Gender Diversity program, which aims to attract, develop, and retain female and diverse talent.

With a heritage in the region that goes back to the early ‘90s, Strategy& is one of the largest strategic consultancies in the Middle East. The firm has fourty partners and is led by managing director George Sarraf.