Siemens appoints ex-Deloitte consultant Claudia Massei as CEO for Oman

06 April 2018 4 min. read
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Siemens has appointed former Deloitte consultant Claudia Vergueiro Massei as the Chief Executive Officer for its operations in Oman.

Multinational energy, tech and engineering giant Siemens has announced Brazilian-born Claudia Vergueiro Massei as its new CEO for Oman, replacing Markus Strohmeier, who took over as head of the firm’s Building Technologies division in the Middle East earlier this year after nine years in the role.

As of this month, Massei will be tasked with driving the firm’s key growth areas in the Sultanate, including power generation, transmission and distribution, automation, and smart building technologies, with a focus on supporting the ongoing economic diversification initiatives and digital transformation projects underway in the gulf nation.

The 34-year old Massei, who holds an MBA/MA in Multinational Management and International Studies from the Wharton School at the University of Pennsylvania in addition to an aeronautical engineering degree, has already amassed an extensive international portfolio with diverse roles in Brazil, the USA, France, Cameroon, Morocco and South Africa, as well serving for Siemens in Germany, Denmark and China since joining the firm as part of its CEO Excellence Programme in 2013.Claudia Vergueiro Massei, CEO Siemens OmanPrior to her recruitment at Siemens, where until her most recent appointment she’s been acting as the firm’s Regional Sales Manager for Mass Transit Automation for Southwest Europe, Africa and China, Massei served as a senior consultant for three and a half years with Monitor Deloitte, developing her skills in analysis and strategy with a focus on the mining, construction and resource sectors – following which she co-founded a Software as a Service tech start-up for educational management in her native Brazil.

Commenting on Massei’s latest appointment, the firm’s CEO for the Middle East and UAE, Dietmar Siersdorfer, said; “We are delighted to welcome Claudia to the Siemens family in the Middle East, where her international experience and cross-sector knowledge will be invaluable. Siemens has been a key contributor to Oman’s infrastructure development since the early 1970s, and I am confident in Claudia’s ability to drive the digital transformation in the interests of sustainable economic development in Oman.”

Responsible for supporting the digital transformations in Oman through technology and partnership-building, as well as developing the firm’s local workforce, Massei arrives in the Middle East during an era of formative transition, as the member-states of the GCC embark on a series of ambitious national transformation projects toward economic diversification and social and technological modernisation.

Regional Transformation

Such agendas have recently prompted the global strategy and management firm A.T. Kearney to establish a National Transformations Institute in Dubai, as well as an announcement from Deloitte that it will set up a Digital Delivery Centre in Riyadh with the support of the Saudi government. While closer to home, and as a reflection of Oman’s growing maturity in the tech and digital realms, fellow Big Four firm Ernst & Young late last year launched an advanced multimillion-dollar cybersecurity centre in Muscat to serve the greater MENA region.

Siemens itself has been busy in the Gulf, and demonstrated its commitment to technological advancement in the region with the establishment of its first Middle Eastern R&D centre at Qatar’s Science and Technology innovation park, alongside Siemens Gamesa shareholders Iberdrola, as well announcing plans to set up a global logistics HQ at the Dubai Expo 2020 legacy site – to be joined by fellow Expo Premier Partners and digital players Accenture. Over 90% of Oman’s industrial plants are equipped with Siemens technology, while the firm also generates more than 50% of its electrical power.

“With a well-established energy industry and a growing non-oil sector, Oman presents an exciting opportunity for Siemens to support diversification and drive the digital transformation,” Massei said of her appointment. “I greatly look forward to strengthening our business, working with our existing and new partners and developing local talents for the mutual benefit of Siemens and Oman.”