Siemens appoints ex-Deloitte consultant Claudia Massei as CEO for Oman

06 April 2018

Siemens has appointed former Deloitte consultant Claudia Vergueiro Massei as the Chief Executive Officer for its operations in Oman.

Multinational energy, tech and engineering giant Siemens has announced Brazilian-born Claudia Vergueiro Massei as its new CEO for Oman, replacing Markus Strohmeier, who took over as head of the firm’s Building Technologies division in the Middle East earlier this year after nine years in the role.

As of this month, Massei will be tasked with driving the firm’s key growth areas in the Sultanate, including power generation, transmission and distribution, automation, and smart building technologies, with a focus on supporting the ongoing economic diversification initiatives and digital transformation projects underway in the gulf nation.

The 34-year old Massei, who holds an MBA/MA in Multinational Management and International Studies from the Wharton School at the University of Pennsylvania in addition to an aeronautical engineering degree, has already amassed an extensive international portfolio with diverse roles in Brazil, the USA, France, Cameroon, Morocco and South Africa, as well serving for Siemens in Germany, Denmark and China since joining the firm as part of its CEO Excellence Programme in 2013.Claudia Vergueiro Massei, CEO Siemens OmanPrior to her recruitment at Siemens, where until her most recent appointment she’s been acting as the firm’s Regional Sales Manager for Mass Transit Automation for Southwest Europe, Africa and China, Massei served as a senior consultant for three and a half years with Monitor Deloitte, developing her skills in analysis and strategy with a focus on the mining, construction and resource sectors – following which she co-founded a Software as a Service tech start-up for educational management in her native Brazil.

Commenting on Massei’s latest appointment, the firm’s CEO for the Middle East and UAE, Dietmar Siersdorfer, said; “We are delighted to welcome Claudia to the Siemens family in the Middle East, where her international experience and cross-sector knowledge will be invaluable. Siemens has been a key contributor to Oman’s infrastructure development since the early 1970s, and I am confident in Claudia’s ability to drive the digital transformation in the interests of sustainable economic development in Oman.”

Responsible for supporting the digital transformations in Oman through technology and partnership-building, as well as developing the firm’s local workforce, Massei arrives in the Middle East during an era of formative transition, as the member-states of the GCC embark on a series of ambitious national transformation projects toward economic diversification and social and technological modernisation.

Regional Transformation

Such agendas have recently prompted the global strategy and management firm A.T. Kearney to establish a National Transformations Institute in Dubai, as well as an announcement from Deloitte that it will set up a Digital Delivery Centre in Riyadh with the support of the Saudi government. While closer to home, and as a reflection of Oman’s growing maturity in the tech and digital realms, fellow Big Four firm Ernst & Young late last year launched an advanced multimillion-dollar cybersecurity centre in Muscat to serve the greater MENA region.

Siemens itself has been busy in the Gulf, and demonstrated its commitment to technological advancement in the region with the establishment of its first Middle Eastern R&D centre at Qatar’s Science and Technology innovation park, alongside Siemens Gamesa shareholders Iberdrola, as well announcing plans to set up a global logistics HQ at the Dubai Expo 2020 legacy site – to be joined by fellow Expo Premier Partners and digital players Accenture. Over 90% of Oman’s industrial plants are equipped with Siemens technology, while the firm also generates more than 50% of its electrical power.

“With a well-established energy industry and a growing non-oil sector, Oman presents an exciting opportunity for Siemens to support diversification and drive the digital transformation,” Massei said of her appointment. “I greatly look forward to strengthening our business, working with our existing and new partners and developing local talents for the mutual benefit of Siemens and Oman.”


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Carlos Ghosn's daughters get their career starts in strategy consulting

16 April 2019

With the Ghosn affair taking yet another twist, this time concerning allegations in Oman, the world’s media remains gripped.

A highly celebrated figure in Lebanon, the case of ex-Nissan and now ex-Renault head Carlos Ghosn has captivated the media round the world, with his re-arrest and detainment in Japan on further embezzlement charges last week – this time concerning allegations in Oman – delivering the latest twist in the saga. For his part, Ghosn continues to deny the charges, labeling the latest allegations of financial impropriety as “outrageous and arbitrary”.

Much of the media fascination stems from Ghosn’s remarkable story. Born to Lebanese immigrants in Brazil, Ghosn spent much of his youth in Lebanon before moving to Paris to pursue an engineering degree – and in almost no time arriving at the very top of the global automotive industry as a feted turn-around specialist, having rescued both Renault and Nissan from probable ruin. The other factor; a cultivated lifestyle of celebrity glamour.

Front and centre in that image was Ghosn’s young family, including a son Anthony and three daughters – Caroline, Maya and Nadine – who have all grown into their own spotlight in the international business and entrepreneurial worlds. And in line with that A-list background, all three of his daughters got their career starts at the crème de la crème of the strategy and management consulting world; prestigious MBB firms McKinsey & Company and BCG.The Ghosn family affair with the international consulting sector  The eldest Ghosn daughter, Caroline, joined McKinsey in 2007 following a BA in International Relations at Stamford University – before founding professional career network Levo in 2011 with three of her McKinsey associates. Her husband, Nicholas Flanders, CEO and co-founder of carbon reduction tech-company Opus 12, (and former COO of Levo), is likewise an alumnus of McKinsey – serving for three and a half years alongside Ghosn in the firm’s New York office.

Carlos Ghosn’s second daughter got her start at Boston Consulting Group.  A regonised name in luxury fashion as the founder and creative director of Nadine Ghosn Fine Jewelry, her brand counts and Beyoncé and the recently deceased fashion icon Karl Largerfeld among its celebrity clientele. At BCG, Nadine, who also graduated Stamford, served as an associate in the firm’s luxury and consumer goods practice before joining a management programme at Hermès.

Like her eldest sister, Ghosn’s youngest daughter Maya joined McKinsey’s New York office – spending over three years there as an engagement manager before departing in 2016. Maya is now Manager, Housing Affordability for the Chan-Zuckerberg Initiative, founded by Mark Zuckerberg and Pricilla Chan to promote social equality. Incidentally, Facebook’s Sheryl Sandberg, a former McKinsey consultant, has been a mentor to Caroline and also founded, where Maya first started out as an intern.

Carlos Ghosn’s son Anthony – who has now been embroiled in his father’s affair with accusations of money being funneled via Oman toward his financial services start-up, Shogun (where he is CEO but has not been accused of any direct involvement) – didn’t get his break at an MBB, but his step-brother, Anthony Marshi, the son of Carlos Ghosn’s second wife Carole Nahas, is a partner with BCG in New York according to French newspaper Le Figaro.