AlixPartners signals Middle East ambitions with major team hire

06 September 2023 3 min. read
More news on

Global consulting firm AlixPartners has signalled its intent in the Middle East with a major team hire from a tier-one rival consultancy.

Recently recognised by Forbes as one of the globe’s leading management consulting firms, AlixPartners serves the Middle East through offices in Dubai and Riyadh. The firm has been active in the region for a dozen years.

Over the past weeks, the Dubai and Riyadh offices have welcomed a string new faces, following AlixPartners’ raid of Partners in Performance in the region. A 10-strong team of the Australian-origin consultancy have crossed to AlixPartners, strengthening several of the firm’s practice areas and industry verticals.

AlixPartners signals Middle East ambitions with major team hire

“The team hire is great news for AlixPartners but more importantly great news for our clients in the Middle East. Our new colleagues bring consulting expertise which reflects our own, industry expertise which further builds our sector presence, and deep experience of the vital Saudi market where we continue to make significant inroads,” said Rob Hornby, EMEA Head at AlixPartners.

Leading the new joiner class are Hassan Morsy and Bernhard Hartmann, who both were partner at Partners in Performance and have been appointed Partner & Managing Director.

A 13-year company member, Morsy was a senior partner at Partners in Performance. He is an expert in performance improvement, operations strategy, and financial enhancement. His clients include mining, utilities, energy, travel and tourism companies, as well as government agencies.

A 25-year consulting veteran, Hartmann has worked as a consultant across the globe in numerous emerging and high growth markets. An ex-partner at Oliver Wyman, Kearney and Innogy Consulting, he specialises in efficiency improvement and strategy implementation in the oil & gas and energy sectors.

Shane Malone and Erik Cunha, both latterly partners at Partners in Performance, have joined AlixPartners as a Partner and Director, respectively. Malone spent three years at the consultancy, previously serving ADNOC and Accenture, among others. Cunha spent twelve years at the firm, transitioning to the Middle East arm from South Africa in 2018. Both specialise in organisational development and performance improvement, with a focus on the oil & gas and energy sectors.

Others members of the team hire are: Arthur Ryabukhin (who also has former consulting experience at Boston Consulting Group and EY), Ilya Rebrin (ex-Deloitte), Ilies Kerbal (ex-Simon-Kucher), Victor Cuadros, Abdellah Safi, and Ibrahim Bakry.

Commenting on the additions, Gabriel Chahine, Middle East Market Leader at AlixPartners, said: “We are delighted to welcome Hassan, Bernhard and all our new colleagues to AlixPartners. This is a significant step forward for our growing practice and with their reputation for high quality implementation the team is a fantastic fit as more and more clients across the region turn to us for support in achieving their ambitions.”

Founded in 1981, AlixPartners has around 3,000 staff in more than 20 cities around the world. The firm is headquartered in New York.