Incubeta promotes Katerina Bazalova to regional leadership role

05 October 2023 1 min. read

Incubeta, a professional services firm specialised in marketing, digital, and creative work, has promoted UAE-based Katerina Bazalova to a regional role.

Formerly the Business Director for the MENA region, Bazalova has now been handed a remit that also spans the firm’s operations in Europe and Asia Pacific.

Appointed as Vice President Creative for EMEA and APAC, Bazalova leads Incubeta’s portfolio of creative services, which includes creative assets, digital campaigns, video and short form content, social media, and search marketing.

Incubeta promotes Katerina Bazalova to regional leadership role

“Over the past years, Katerina has built a team of incredible talent, who share Incubeta’s passion for creating bold, impactful, meaningful, and memorable work,” said Incubeta in a statement announcing the promotion.

“As a part of her new role, Katerina will maximise growth for Incubeta by building global, world-class, client centric creative solutions, continuing their legacy as an expert client partner who becomes an extension of the internal team.”

Commenting on her step up, Bazalova said: “I am honoured to be part of a challenging, yet incredibly inspiring and invigorating industry. At Incubeta, I am proud to operate alongside the best of the best.”

Prior to joining Incubeta in 2021, she held senior positions at Geometry and Solouq in Dubai, and advertising agency Cheil Worldwide in its London office.

Incubeta’s Middle East business was formed by the merger of its founding team in Dubai with the team of Bruce Clay, which was acquired in June last year. Globally, Incubeta has over 800 staff in 20 offices.