Q5 launches Muscat office to support Oman Vision 2040

British-origin management consultancy Q5 has expanded its footprint in the Middle East with a new office in Muscat.

Q5 has been operating in the Middle East since 2017, working with public and private clients across the region on topics including strategy implementation, organisation design, capability building, and embracing new ways of working.

With the aim to grow its work in support of Oman’s Vision 2040, Q5 has now established an on the ground presence in the country. Between the mountains and the sea, Q5’s office in Oman is located in the Qurum area of capital city Muscat.

Commenting on the launch, Q5 founder and managing partner Olly Purnell said, “Over the last few years, it has been our great pride in delivering a number of projects across the Middle East. So much so that we’re expanding our presence across the region.”

Among the projects Q5 has worked on in the region include helping a government setup a new unit, introducing new working practices at a government institution, and supporting in-country value via local capability and employability initiatives. In the private sector, Q5 helped a health institution with re-imagining the future of health, and an oil & gas major with the delivery of a large sustainability programme.

Like much of the Middle East, Oman is undergoing a major transition away from its dependency on oil revenues, while strengthening civil society in the process. The country’s Vision 2040 agenda has earmarked five sectors that are considered of strategic importance to realise the goals: agriculture and fisheries, manufacturing, logistics and transport, energy and mining, and tourism.

“As an Omani company, we want to make a concrete difference to Oman’s national ambitions,” said Salim Al-Wahaibi, director at Q5 in Muscat.

Fellow director Ahmad El-Nasher added: “So many Omani organisations have invested heavily in defining their strategies and roadmaps, they’ve set aggressive targets and now the pressure is on to deliver… But that can be tough: Vision 2040 calls for new ways of operating, new mindsets and new capabilities. We’re here to help. Our team combines global, award-winning expertise with local insight.”

Mohammed Rweished, a senior consultant at Q5, noted, “We combine our global expertise with locally based delivery to get the best results for our clients. We pride ourselves on delivering work in a unique, collaborative way: a partnership approach, joint teams with clear outcomes, agreed benefits and shared success.”

Founded in 2009 in London, Q5 also has offices in Leeds, Cardiff, New York, Houston, Sydney, Melbourne, Hong Kong, and Riyadh. The consulting firm has bagged multiple awards across its footprint, including recently being named one of the Middle East’s leading consulting firms.

“We are an innovative award-winning global consulting firm,” said Phoebe Dunn, managing director for the Middle East at Q5. “We bring global best practice, a track record of success in the GCC region, and a partnership approach with local delivery teams so that you can take all your strategy off the page and deliver at pace.”