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kpmg/ae
KPMG |
Research | AI & Gen AI
An overview of KPMG research in the Middle East:
Consulting industry
Expertise
AI & Gen AI
2
CRM
1
Industry
Retail
1
Themes
Saudi organizations using AI to drive customer experience improvements
Organizations in Saudi Arabia have over the past two years improved the experience they offer their customers, with artificial intelligence (AI) playing an important role in realizing advancements.
20 May 2025
Consumer loyalty battle in UAE is won through digital-first with a human experience
In an era dominated by digital-savvy consumers, UAE brands winning the consumer loyalty battle are those that master digital-first and client-centric automation – while not forgetting about the importance of cr
09 May 2025
More KPMG news
AI’s $15.7 trillion global prize comes at a growing environmental cost
A new report from KPMG warns that while the economic benefits of artificial intelligence (AI) could reach dazzling heights, the opportunity comes with a rising environmental cost.
21 May 2026
KPMG Middle East appoints Islam Al Bayaa as incoming Chief Executive Officer
KPMG Middle East has announced the appointment of Islam Ahmad Al Bayaa as the new Chief Executive Officer.
15 May 2026
KPMG appoints Anan Talal Sijini as Regional Tax Leader for Jeddah office
KPMG has announced the appointment of Anan Talal Sijini as Regional Tax Leader for its Jeddah office.
23 April 2026
KPMG signals confidence in the region with new partner appointments
KPMG has announced the appointment of two new partners across its UAE and Saudi Arabia practices: Mahmood Ghani and Lamyaa AlRasheed.
21 April 2026
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