Simon-Kucher | Research | Ecommerce

An overview of Simon-Kucher research in the Middle East:

Majority of GCC consumers participate in sales promotion events In a sign of high consumer spending linked with robust economic growth, consumers in the UAE have been shown to be participating at very high levels in special sales promotions.
15 December 2023
Most KSA and UAE consumers will spend during Black Friday Over three quarters of consumers in Saudi Arabia and the UAE is planning to buy something this weekend, when the Black Friday and Cyber Monday shopping craze unfolds.
27 November 2020

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