Simon-Kucher | News

An overview of Simon-Kucher news in the Middle East:

The Ferrari Paradox: When AI systems have more horsepower than the architecture Faced with rising client expectations and cost pressures, many service organisations are rushing to buy the most powerful and hyped AI tools on the market.
18 September 2026
The ‘forgotten’ passengers of airline loyalty programs represent a growth opportunity Research from Simon-Kucher shows that airlines could generate millions in additional revenue through loyalty-driven passenger upselling.
18 August 2026
Zero-Based Budgeting in Turkey: An approach to drive smarter spending and cost discipline Facing a demanding and uncertain economic environment in recent years, many companies in Turkey are shifting cost optimization higher on their agenda.
05 June 2026
New report shows shift in how younger tourists discover and experience Turkey With over 54 million international visitors per year, Turkey ranks among the top five most visited countries in the world.
14 May 2026
The GCC‘s food resilience is under pressure: Why businesses must move beyond reaction What does the current Middle East conflict mean for the GCC’s food? Huseyin Binzat, Partner at Simon-Kucher, outlines why simultaneous disruptions across sourcing, logistics, and agricultural inputs
30 April 2026
Simon-Kucher appoints Sinan Kalafatoglu as partner in Consumer practice Simon-Kucher, a leading commercial growth and pricing consultancy, has appointed Sinan Kalafatoglu as a Partner in its Istanbul office.
17 March 2026
Hospitals in MENA: Mastering price negotiations with private insurers In a pivotal commercial cycle for hospitals, contracts with private insurers are typically renegotiated every one to three years, covering coverage, reimbursement and other terms.
25 February 2026
Simon-Kucher study finds younger generations are transforming the travel market The global travel industry is undergoing a rapid transformation driven by the preferences of the younger generations according to a new survey, particularly those from Asia and the Middle East.
03 February 2026
Simon-Kucher appoints Huseyin Binzat to lead Consumer practice in the UAE Simon-Kucher, a leading commercial growth and pricing consultancy, has strengthened its leadership team in the Middle East with Huseyin Binzat.
27 August 2025
Simon-Kucher appoints Tunc Akyurt as partner in Istanbul office Global commercial growth and pricing consultancy Simon-Kucher has appointed Tunc Akyurt as a partner in its Istanbul office.
16 June 2025
New Simon Kucher co-CEOs earmark Middle East as strategic growth region Global consulting firm Simon-Kucher has installed a new leadership duo at its helm: Gunnar Clausen and Joerg Kruetten.
22 January 2025
Simon-Kucher welcomes Roshel Jayasundera as partner in Dubai Simon-Kucher has welcomed a new partner to its team in Dubai: Roshel Jayasundera.
12 November 2024
SFDA guidelines for the evaluation of economic studies: Impact for new drug launches With the aim to improve decision-making processes for pricing and reimbursement of novel drugs, the Saudi Food and Drug Authority (SFDA) has issued guidelines for the evaluation of economic studies.
07 October 2024
Strategic moves for hospitality in the tourism sharing economy The sharing economy in travel has seen remarkable growth, reaching a market size of $10.7 billion in the GCC alone by 2024
20 August 2024
Who's Who: Salim Al Gudhea, Managing Partner of Simon-Kucher in KSA In Who’s Who, ConsultancyME profiles leaders from across the management consulting industry. This edition: Salim Al Gudhea, Managing Partner of Simon-Kucher’s Riyadh office.
14 August 2024
Simon-Kucher welcomes Gagan Arora to partner team in Dubai Global consulting firm Simon-Kucher has appointed Gagan Arora as a new partner in its Dubai office.
11 July 2024
Global consultancy Simon-Kucher launches new office in Riyadh Global commercial strategy consulting firm Simon-Kucher has opened a new office in Riyadh, reinforcing its commitment to the fast-growing region and Saudi market.
04 July 2024
Majority of GCC consumers participate in sales promotion events In a sign of high consumer spending linked with robust economic growth, consumers in the UAE have been shown to be participating at very high levels in special sales promotions.
15 December 2023
The road ahead for automotive players in the UAE and KSA Global strategy consulting firm Simon-Kucher has released the 2023 edition of its annual Global Automotive Study, shedding light on the largest trends and developments in the industry.
10 October 2023
Travelers from UAE traveling more and spending more on trips A growing number of UAE residents expect to travel in the coming year, and notably, they also plan to spend more money on their (international) vacation: 72% have increased their travel budget.
30 August 2023
Lovrenc Kessler (Simon-Kucher) on the UAE's new corporate tax How will UAE’s new corporate tax affect businesses in the region? And how should businesses react in terms of their pricing? According to Lovrenc Kessler, Managing Partner of Simon-Kucher in the Midd
05 October 2022
Manufacturing CEOs should measure and monitor their pricing power CEOs within the manufacturing industry should have a sharp view on their pricing power, and monitor it over time, writes Lovrenc Kessler, Managing Partner of Simon-Kucher in the Middle East.
01 April 2022
Saudi and UAE shoppers among biggest Black Friday spenders Consumers in Saudi Arabia and the United Arab Emirates (UAE) are forecasted to be among the biggest spenders during this year’s Black Friday feast – one of the largest shopping extravaganzas on the p
26 November 2021
Most KSA and UAE consumers will spend during Black Friday Over three quarters of consumers in Saudi Arabia and the UAE is planning to buy something this weekend, when the Black Friday and Cyber Monday shopping craze unfolds.
27 November 2020
Maha Rashad named head of Simon-Kucher's office in Egypt Simon-Kucher & Partners has appointed Maha Rashad as Managing Director of its Cairo office.
26 November 2020
Covid-19 accelerates global video gaming market to $170 billion Stuck at home, people around the world have been spending a lot more time and money on videogames according to a new Simon-Kucher & Partners report.
14 September 2020
Simon-Kucher warns of tough times ahead due to UAE 'sin' tax Consultancy Simon-Kucher & partners has commented on the UAE’s recently announced expansion of its ‘sin-tax’ to sweetened beverages and e-smoking devices – hinting at tough times ahead for stakeholde
13 September 2019
Simon-Kucher & Partners to host Pricing & Strategy Conference in Dubai Strategy and marketing consultancy Simon-Kucher & Partners is gearing up for next month’s Pricing & Strategy Conference to be held on April 9th in Dubai.
28 March 2019

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