Strategy& | Research | Marketing

An overview of Strategy& research in the Middle East:

AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025

More Strategy& news

Middle East shipbuilding industry holds growth potential of up to $40 billion The Middle East – and in particular the GCC nations – have a big opportunity in further developing a robust shipbuilding industry, which could eventually be worth $40 billion over the next decade, ac
28 October 2025
$2 trillion green finance opportunity awaits GCC nations The Gulf Cooperation Council (GCC) has a promising opportunity to emerge as a major destination for climate-aligned foreign direct investment (FDI).
25 September 2025
10 ways how AI technology is enhancing farming methods From Saudi Arabia to the UAE, artificial intelligence (AI) is breathing new life into agriculture – reducing water usage, optimizing yields, and transforming how crops are grown in a climate defined
05 September 2025
AI and climate action could boost Middle East economy by $232 billion The Middle East’s economy could see an additional $232 billion by 2035 if the region fully embraces AI and takes decisive action on climate change, according to new research from PwC and Strategy&.
20 August 2025

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