Ibtechar partners with AI Crafters to accelerate AI adoption in Qatar

Ibtechar has agreed a two-year partnership with AI Crafters, a company dedicated to advancing artificial intelligence in business environments.

The collaboration between the two companies aims to empower organisations in Qatar with cutting-edge AI solutions and help them with successfully embedding those in new ways of working, supporting the nation’s National AI Strategy.

Doha-based Ibtechar is one of Qatar’s leading homegrown consultancies. The firm specialises in innovation, supporting government and the private sector clients with consultancy, project management, implementation and training services. According to its own records, Ibtechar has been involved with over 70% of the innovation spaces in Qatar.

AI Crafters meanwhile is a company that is fully dedicated to AI, focused on enabling organisations to implement AI solutions and develop the skills needed to apply AI in the workplace. Founded in 2023, AI Crafters has operations in Morocco, the UAE, and France.

“Our partnership with AI Crafters furthers our commitment to bringing world-class AI capabilities to Qatar,” said Nayef Al-Ibrahim, Co-founder and CEO of Ibtechar.

As part of the partnership, Ibtechar will integrate the offerings of AI Crafters into its services, enabling the consulting firm to both deepen and broaden its portfolio. This spans areas such as AI solutions, training programs and capacity building courses, and change management interventions.

“This will strengthen Ibtechar’s current service offering by integrating AI-powered solutions, enabling organisations across Qatar to unlock the full potential of AI and implement it effectively to achieve their strategic goals,” Al-Ibrahim noted.

From AI strategy to adoption

The partnership comes at a key moment in the development of AI. While the technology’s promise is undisputed, organisations around the world – and in Qatar – face challenges in integrating AI into their operations. Against this backdrop, the partnership between Ibtechar and AI Crafters seeks to ease this transition for Qatar-based organisations.

“The strategic implementation of artificial intelligence is driving transformation across economic and societal spheres,” said Al-Ibrahim. “At Ibtechar, we help organisations navigate AI adoption, develop new skills and capabilities, and build a resilient, future-ready workforce.”

Morad El Mazyani, Co-founder and CEO of AI Crafters, added: “Qatar’s commitment to innovation and AI makes it an inspiring place for us to contribute and grow. This pivotal partnership with Ibtechar allows us to bring our expertise to a market that is actively embracing AI transformation and to support the country’s broader innovation agenda.”