Ibtechar partners with UQ to elevate learning in Qatar

In a move that enhances its learning capabilities in the innovation domain, Doha-based Ibtechar has formed a strategic partnership with UQ, a skills assessment and digital microlearning company from Belgium.

The memorandum of understanding between the two companies will see Ibtechar bring UQ’s assessments and adaptive learning solutions to the Qatari market, catering not only to the educational sector but also to various organisational settings.

Established in 2011, Ibtechar is a leading firm in Qatar that specialises in innovation. The firm supports government and private sector clients with consultancy, project management, implementation and training services. According to its own records, Ibtechar has been involved with over 70% of the innovation spaces in Qatar.

Meanwhile, UQ’s platforms are acclaimed for facilitating community-driven learning channels that inspire engagement and foster interactions among peers and industry experts. UQ offers a blend of premium off-the-shelf content and the ability to create bespoke learning programs.

Nayef Al Ibrahim, CEO and Co-founder of Ibtechar, said that the partnership with UQ will deepen its training offering, empowering both individuals and organisations in Qatar to thrive in their learning & development endeavours.

“At Ibtechar, we need to always innovate to stay up ahead of our clients’ expectations, and to respond to evolving market demands. For that, we are partnering with UQ, a renowned expert in microlearning. Together, we will be introducing new added value products and services aligned with how the market is evolving,” he said.

Thierry Lescrauwaet, CEO of UQ, added: “We are very happy with this partnership with Ibtechar as we share the same values and mission. Digital upskilling, social learning, and special attention to inclusion are the keys to having everybody ‘on board’ in our joint digital future. We look forward to making this venture a success by leveraging the expertise of the Ibtechar and UQ teams.”