APCO appoints senior leaders in MENA business

11 March 2025 Consultancy-me.com

Global advisory and advocacy firm APCO has rolled out a new leadership structure in its MENA business, laying the foundation for further growth in 2025 and beyond.

Samer El Hachem, currently serving as Chief Operating Officer for the region, will step into the role of Deputy President for MENA, where he will drive the region’s development as a key engine of growth for the company. El Hachem will work closely together with Mamoon Sbeih, APCO’s MENA business President.

Supporting El Hachem will be two new Managing Directors: Muhannad Al Badri (Public Sector in the UAE) and Mohamed Bahaa (Private Sector for MENA).

Andrew Bone meanwhile has been appointed Managing Director of APCO’s Saudi Arabia office to lead the company’s expansion in the Kingdom. Hala Hayek will co-lead operations in the Kingdom alongside Bone in her new role as Deputy Managing Director of the Riyadh office.

New to the firm is Yomna Kamel, who joins APCO to lead its Government Advisory Center, bringing with her more than two decades’ experience in advising UAE-based government entities on their communication strategies.

Imad Lahad, former Managing Director of the Dubai office, has been named Global Head of the AI Business Solutions practice. This team will build on the launch of Margy, an adaptive intelligence platform that harnesses the collective knowledge and experience of APCO to deliver enhanced insights for clients.

MENA President Sbeih said that the enlarged leadership structure comes in response to growing client demand and ambitions for further growth. “For nearly two decades, APCO has built a legacy of advisory, advocacy and impact across MENA. As we enter a new phase of growth, seamless integration across our markets is key to strengthening our capabilities and delivering even greater value.”

APCO CEO Brad Staples added: “As we continue to expand our footprint in the MENA region, our vision is to drive sustainable growth by leveraging our deep understanding of local markets and aligning our strategic initiatives across all offices. This new leadership structure will enable us to harness the collective expertise of our teams, ensuring seamless integration and collaboration. We are well-positioned to further solidify APCO’s position as a trusted advisor in the region.”