APCO celebrates 40th anniversary and introduces new brand identity

Global advisory and advocacy firm APCO has unveiled a new brand identity to mark its 40th anniversary, reflecting both its legacy and its vision for the next chapter of growth and impact.

What began 40 years ago as a single-person operation, has since grown into one of the leading companies in the world for services such as strategic communications, public affairs, advocacy, reputation, creative strategy, and change management.

Today, US-headquartered APCO has over 1,200 employees across 32 offices worldwide and is recognised as one of the world’s leading Public Affairs agencies (Provoke) and among the Best Management Consulting Firms globally (Forbes).

In celebration of its 40th anniversary, APCO today revamped its identity, which includes dropping ‘Worldwide’ from its brand and logo. “Having established a significant global presence, we’ve dropped Worldwide as part of our name and logo, reinforcing that presence and action speak louder than written words and promises,” said Founder and Executive Chairman, Margery Kraus.

The Uncommon A – the new symbol that accompanies APCO’s logo – symbolizes the uniqueness of APCO’s offer. “On one side, the traditional side, it reflects where APCO came from and where it is going, and the stability and sound advice that APCO has historically offered to clients. Removing one leg of the A, on the other side, reveals the uncertain times in which we live and the search for creative solutions that empower the transformational change that we deliver.”

CEO Brad Staples added: “The new brand reflects APCO’s 40-year journey of boldness and courage, overcoming hurdles by drawing on our diverse team’s insights and expertise. Guided by our values as well as the commitment, collaboration and determination for our work, APCO continues to pursue unconventional solutions and seek uncharted achievements for clients around the world.”

“I am proud of what we have achieved and excited about how our new brand reflects our heritage while representing where we are going in the future and the legacy our organization is creating,” Kraus concluded.