New airport ‘super app’ Treva enhances the entire airline passenger experience
Treva, an app-based marketplace designed to reimagine the end-to-end travel experience of airline passengers, has launched in Türkiye, with plans to expand into Kazakhstan and Georgia in the near future. Dogma Alares served as Treva’s consulting partner.
Treva enables airline passengers to smoothen and enrich their entire travel experience, including before arriving at the airport. From fast-track, restaurants, meet & greet, duty-free shopping, pre-order, private transfers, and parking to flight information, terminal navigation, WiFi access, and all essential travel updates, Treva makes all such products and services available in one easy-to-use app.
In addition, Treva also offers its users access to lounges at more than 300 airports worldwide and car rental services in 160 countries.
The launch of Treva is supported by its first collaboration partner: TAV Airports, which operates and manages a portfolio of 15 airports across Türkiye, Europe, Central Asia, the Middle East, and Africa. Combined, these airports serve over 106 million passengers per year.
“Today, airports are highly advanced in their physical infrastructure. However, the passenger’s digital experience still remains fragmented. We developed Treva not just to eliminate this fragmentation, but to redesign the entire experience,” said Aylin Alpay, Chief Marketing and Digital Solutions Officer at TAV Operation Services.
“Treva is not just a marketplace; it is a platform that manages the airport experience end-to-end, responds to passenger needs at the right moment, and transforms the entire journey into a seamless flow,” he added.
Having made its debut at Turkiye’s İzmir Adnan Menderes, Milas-Bodrum and Ankara Esenboğa airports, Trava has already been dubbed by some frequent flyers as a ‘super app’ for the airport experience.
Delivery partner: Dogma Alares
The development of Treva was supported by consultants from Dogma Alares, who helped define, design, and program-manage the development of the digital platform.
The program began by defining the platform’s strategic direction, understanding travellers’ needs, and identifying the most relevant opportunities across the journey. The conceptual work was supported by qualitative and quantitative consumer research, several airport visits, and global benchmarking across digital travel and adjacent service platforms.
The analysis led to a clear platform proposition, the definition of the minimum viable product (MVP), an assumption-backed financial plan, and an operating model for the future marketplace.
Following the Board’s approval, the program’s focus shifted to supporting the cross-functional implementation and helping to bring the Treva pilot solution to launch. It also contributed to the platform’s operating foundations, including processes, performance tracking, and governance.
What’s next for Treva
Following the success in the three Turkish airports, Treva will in the coming period expand to the airports of Almaty (Kazakhstan) and Tbilisi (Georgia). This expansion will be delivered in sync with ongoing efforts to broaden its service offerings and improve the traveller experience in response to changing consumer demands.
Commenting on the expansion, Alpay said, “We introduced Treva as a new connective layer to bring services into a more continuous and intelligent journey. Reconnecting with partners and seeing a strong alignment across the industry made one thing clear: hospitality is being redefined.”
