Salesforce consultancy 4C records 144% revenue growth in the Middle East

Salesforce consultancy 4C has achieved 144% growth in the Middle East over the past financial year – courtesy of the region’s rapidly maturing cloud market.

Following up from an investment from Salesforce Ventures, the strategic investment arm of the world’s leading CRM software provider, and recently announced plans to boost its regional headcount by a third, specialist Salesforce consultancy 4C has released its official figures for the past financial year: achieving revenue growth of 144% in the Middle East and a 50% jump in its customer base.

The Belgium head-quartered firm – which has further offices in France, the UK, Denmark and Dubai, the latter more than doubling in both space and headcount over the past year – attributes its local growth success to two primary factors; the Middle East’s rapidly maturing cloud market, and 4C’s establishment of a marketing specialised team focused on supporting B2C companies with marketing automation.

Describing itself as “customer-obsessed digital transformation consultancy”, 4C is also keen to continue on with its rapid local growth with an expansion into new industry verticals, including the retail and entertainment sectors, along with grander plans to spearhead the development of product specialisations in artificial intelligence, B2B commerce, and application interoperability from its office in Dubai.

“Having successfully empowered the digital transformation of organisations across manufacturing, real estate, business services and our other focus B2B verticals, we are now keen to replicate these successes with retail, entertainment and other consumer-oriented businesses,” said 4C MENA Managing Director Jake Callaway, who helped with the establishment of 4C in the Emirates in 2016.

Callaway continues; “With its ability to deliver a holistic understanding of the customer – including their preferences, dislikes and buying triggers – Salesforce can be an invaluable asset to these organisations.” The Salesforce Platinum partner however is quick to point out that it’s more than just a CRM consultancy working on cloud and CPQ (configure, price and quote) – serving additionally as a strategic adviser for business transformation.

This mind-set has enabled the firm to grow its local customer base by a half over the past year alone, adding to a roster which includes MENA digital real estate platform Property Finder, Dubai-based investment banking firm Arqaam Capital, and regional real estate development giant Emaar – which last year featured as the only Middle Eastern company on a global innovation index compiled by Crowe. For Emaar, 4C helped to implement a unified CRM platform across all of its branches.

On the firm’s recent success, Callaway concludes; “Our global presence and platinum partner position within the Salesforce ecosystem give us access to a wealth of resources that supplement our local expertise. This wider perspective has enabled us to lead the Middle East market in the introduction of relevant new services and the incorporation of industry best practices.”