Hamid Maher partner in BCG Casablanca office, one of the firm's most diverse

The Boston Consulting Group (BCG) has appointed Hamid Maher as Partner and Managing Director in its office in Casablanca. Maher is the fourth partner of BCG Casablanca – together they lead a team of 50 professionals, of which nearly forty are consultants and twelve are support staff.

Hamid Maher has been with the US-origin strategy consultancy since 2010 – he joined BCG after completing an MBA in Paris. “After my engineering studies (Maher is a graduate of the French university École Supérieure d'Électricité [Supélec]), I worked for five years as a consultant at Capgemini Consulting,” stated Maher. At the management consulting arm of French IT-services giant Capgemini, Maher was involved with large projects for leading automotive, airline, and energy companies in Europe and Japan.

Maher: “I then felt like taking up a new professional challenge, acquiring a broader business vision, and expanding my network. Without any preconceived idea on my project, I decided to pursue an MBA from INSEAD.”

Following graduation, Maher joined The Boston Consulting Group. The consulting firm had at the time just setup its Casablanca office – today its fourth in Africa – and the newly hired consultant was, as part of the founding team, tasked with growing BCG’s footprint in Morocco and the Francophone region. “The opening of the Casablanca office, with its entrepreneurial spirit and energy, as well the quality of exchanges with BCG’ers during recruiting interviews, met my expectations perfectly.” 

Leading player in Morocco

Since, BCG Casablanca, which is based in a four-storey villa, has established itself as one of Morocco’s leading strategic consultancies, competing with the likes of McKinsey & Company (which also has an office in Casablanca), Bain & Company (the firm serves the region from mainly Paris and Lagos, Nigeria) and Roland Berger (which has strong ties in Morocco through its network among large French corporates; with the firm’s CEO being French).

BCG’s Moroccan wing works for organisations across sectors, helping them with corporate strategy / economic policy, transformation projects and digitisation. BCG on its service portfolio in the country: “BCG in Casablanca works with both private and public sector clients that face the challenges of growth, transformation, and internationalisation in every field. Our clients include high-level decision makers (CEOs and ministers) with high expectations who seek to create long-term competitive advantage. They recognise our ability to adapt international best practices to meet each of our client’s specific needs.” 

Maher added, “Other clients are multinational groups looking to be part of Africa’s emergence as an economic force. They value our knowledge of the region and our presence in Morocco, which is a natural place for them to position themselves on the continent.” 

In recent years, Maher has himself contributed to several public sector reform projects and the development of national and international champions in Morocco and Africa. He also leads the firm’s Digital & Analytics activities for Morocco and all of Africa – BCG’s other African offices are based in Johannesburg, South Africa; Lagos, Nigeria; and Luanda, Angola.

Maher becomes BCG Casablanca's fourth partner, which is led by Patrick Dupoux, who founded the Casablanca office and is also head of the African continent. Dupoux leads all aspects of the office, from sales and business development to engagements and operations, comprising a team of around 50 professionals with ten different nationalities – making the office according to BCG’s website one of the firm’s most diverse in its network, which spans 80+ offices in more than 40 countries. Founded in 1963 by the American Bruce Henderson, the consultancy has approximately 14,000 employees, generating $5.6 billion in revenues. 

Commenting on what makes BCG according to him a top employer, Maher said, “BCG provides the means to always push our reflection one step further and the opportunity to generate tangible impact. There is a culture of innovation and a will to challenge the status quo. Further, there is an environment of trust, mutual help, and empowerment.”