PMP Strategy strengthens Moroccan presence with appointment of Rita Mahfoudi
PMP Strategy has strengthened its presence in Morocco with the appointment of Rita Mahfoudi as Senior Advisor.
Rita Mahfoudi is a public policy and investment expert who has over the years played a prominent role in shaping Morocco’s economic and industrial strategy. She previously served as Director of Business Climate Improvement at the Ministry of Investment, Convergence and Evaluation of Public Policies (MICEPP) and advised successive ministers, contributing to major reforms aimed at improving the nation’s investment climate.
Mahfoudi has been involved in key initiatives such as Morocco’s new Investment Charter and the development of the country’s green hydrogen strategy, positioning Morocco within the global energy transition.
The founder of advisory firm Vision2Impact, Mahfoudi now joins PMP Strategy as Senior Advisor, where she will advise on strategic matters related to industrial transformation and decarbonisation, the energy transition (including green hydrogen), investment development, and public–private partnerships.
In a statement welcoming Mahfoudi to the PMP Strategy team, Housni Zniber (Partner and Managing Director) and Irina Pascutto (Partner) highlighted her high-profile experience at the intersection of public policy, investment, and industrial and energy transformation.
Zniber: “The arrival of Rita Mahfoudi marks a key milestone in the development of our presence in the Middle East and Africa region. Her deep knowledge of stakeholders, territories and the transformation dynamics at work, combined with her ability to operate at the intersection of strategy and institutions, makes her a major asset in supporting our clients in creating value.”
“Rita’s expertise and her deep understanding of industrial and energy ecosystems represent a structural differentiator for PMP Strategy,” added Pascutto. “It will enable us to support industrial leaders who are making the energy transition and decarbonisation true levers of competitiveness in Morocco and Africa.”
Commenting on her appointment, Mahfoudi said: “I am pleased to collaborate with PMP Strategy to support large-scale industrial and energy transformation projects with significant impact.”
“Morocco is now emerging as a regional energy and industrial hub, whose competitive ecosystem makes it one of the most strategic arenas for the energy transition and decarbonisation on the continent.”
Founded in 2003 in France, PMP Strategy advises executives and investors across Europe, the Middle East, Africa and North America across five domains: telecom, media and technology (TMT), private equity, financial services, transport & mobility, and industry & energy. The firm serves the African continent – with a focus on francophone markets – through its office in Casablanca.
