BrazilMohamed Serokh new leader of Deloitte's Transfer Pricing practice
After spending fifteen years with PwC, Mohamed Serokh has crossed over to Big Four rival Deloitte where he will lead the firm’s Middle East Transfer Pricing practice.
Mohamed Serokh unveiled his move on LinkedIn at the start of this week, and has since seen his announcement receive over 2,500 likes and shares by ex- and new colleagues, clients and connections – making it one of the most popular career announcements in the region’s professional services scene since BCG's Leila Hoteit went viral earlier this year.
Serokh brings over two decades of tax, business, finance and economics consulting experience to Deloitte, where he has been tasked with leading and expanding its Middle East Transfer Pricing practice. This team currently has around 30 professionals located throughout the region, including in Saudi Arabia, the UAE, Egypt, Qatar and Oman.
“Taking on this role for Deloitte represents a real landmark and great new challenge in my career. I feel excited and privileged to be joining the fastest growing tax practice in the region at such an exciting time for tax and transfer pricing developments not just in the region, but globally. It is also heartening to see the strength of Deloitte’s global transfer pricing network.
Sitting in between the worlds of taxation, finance and accounting, transfer pricing is a field which outlines how companies can price transactions and transfer assets within and between their enterprise holding. The practice is particularly relevant for multinationals, who need to comply with different tax and regulatory requirements while seeking to optimise their financial flows.
“Thank you to all of my new Deloitte colleagues, and especially my new Transfer Pricing team, for providing me such a warm welcome to the firm. I look forward to working with you,” continued Serokh.
He previously spent “15 fabulous years” at PwC in three different countries (the UK, Switzerland and the UAE), latterly as leader of its Transfer Pricing practice for MENA. “I look back on the last eight years in the Middle East with great pride on what we achieved – a market leading practice, 40% growth in 2020 and 30% the previous year, several awards, and most importantly, an amazing team.”
“These are accomplishments we can all be proud of and I will forever cherish my wonderful memories at PwC…. My decision to leave was of course not easy, but I felt it was the right time for me to start a fresh new phase in my career.”
Earlier in his career, Serokh worked for KPMG in the UK and the Financial Conduct Authority as an economist.
