BrazilElm to deliver new digital platform for Jeddah Historic District program
The Jeddah Historic District Program has signed a cooperation agreement with Elm, aimed at developing a new digital platform that will help enhance and streamline its operations.
Under the supervision of Saudi Arabia’s Ministry of Culture, the Jeddah Historic District program leads the efforts in the regeneration of the historical center of Jeddah (Al Balad). Once a small fishing village on the Red Sea coast, Al Balad has a rich history and cultural heritage. The area flourished as a vital trading hub on the ancient Silk Road and became a gateway for pilgrims from all over the world.
Today the Jeddah Historic District is home to many diverse markets and more than 600 historic buildings, with the region assigned the status of UNESCO World Heritage Site.
Working together with Elm, a leading digital transformation and management consulting company, the Jeddah Historic District program will establish an electronic platform for providing operational services. The intended platform will enable the monitoring of excavation and infrastructure work conducted and supervised by the Jeddah Historic District Program in the area.
The new platform will also facilitate the processing of all municipal licensing requests in an automated and efficient manner, said the Saudi Press Agency in a release.
The agreement with Elm encompasses cooperation in various fields, including the implementation of fieldwork, the establishment of a project coordination office, and the equipping of a monitoring and control room, as well as the setup and operation of a beneficiary communication center.
At a signing ceremony, the collaboration agreement was ratified by Wael bin Sami Saim Al-Daher (Director General of the General Administration of the Jeddah Historic District Program) and Abdulaziz Al-Alsheikh (Vice President of the Business Sector at Elm).
Jeddah’s city regeneration
The regeneration of the historical center of Jeddah started in 2014, and has three main pillars: restoring the heritage buildings of the old city, transforming the waterfront area into a vibrant marina, and offering mixed-use spaces to support both tourism and local commerce.
An integral part of Saudi Arabia’s Vision 2030, the ambition is to turn the area into a global heritage destination that meets the highest sustainability standards, inspiring millions of Saudis per year and drawing over 20 million tourists annually by 2035.
