AlUla Development Company awards advisory and project management to JLL

AlUla Development Company, the main group driving forward the development of AlUla, has awarded a multi-year advisory and program management contract to JLL.

Owned by Public Investment Fund (PIF), the AlUla Development Company has been established to support the development of AlUla. As part of the Saudi Arabia’s ambition to become a tourism powerhouse, the AlUla development program aims rejuvenate and preserve one of the Kingdom’s largest and oldest cultural sites, creating opportunities for the local community and attracting both domestic and international tourists.

Working in tandem with the Royal Commission for AlUla and the private sector, AlUla Development Company oversees the build and operation of a portfolio of hospitality, residential, retail and commercial assets. The development plans also include numerous efforts around infrastructure, culture and community initiatives.

The contact with JLL will see the firm provide strategic consulting services to AlUla Development Company on topics such as feasibility studies, development strategy, and investments. The real estate consulting firm will also support the delivery of construction projects with project management, planning, and cost management services.

“We are honored to have been chosen to support the AlUla Development Company on such a significant project,” said Maroun Deeb, Head of Project and Development Services for Saudi Arabia and Bahrain at JLL. “By leveraging our expertise in large-scale projects, construction data insights, leading technology, and sustainable practices, we will ensure better client outcomes.”

Saud Alsulaimani, who leads JLL’s business in Saudi Arabia, added: “JLL has been at the forefront of AlUla’s transformation from the very beginning, being one of the first companies to work on this iconic destination. We are committed to delivering exceptional value and impactful results as we continue to build upon our legacy in Saudi Arabia and drive forward AlUla’s ambitious development agenda.”

According to the Royal Commission for AlUla, the AlUla development program received $3 billion in investments in 2024 alone, lifting total investment value into the program to over $10 billion to date.