Strategy& | News | AI & Gen AI

An overview of Strategy& news in the Middle East:

PwC and Strategy& partner with UnifyApps to advance AI transformation in Gulf region PwC and its strategy consulting subsidiary Strategy& have signed a Memorandum of Understanding with UnifyApps to accelerate government and enterprise adoption of artificial intelligence (AI) across t
12 December 2025
10 ways how AI technology is enhancing farming methods From Saudi Arabia to the UAE, artificial intelligence (AI) is breathing new life into agriculture – reducing water usage, optimizing yields, and transforming how crops are grown in a climate defined
05 September 2025
AI and climate action could boost Middle East economy by $232 billion The Middle East’s economy could see an additional $232 billion by 2035 if the region fully embraces AI and takes decisive action on climate change, according to new research from PwC and Strategy&.
20 August 2025
AI-powered marketing can drive major personalization wave in telecom sector Telecommunications companies in the GCC region can generate up to $5.90 for every $1.
03 June 2025
Harnessing Transformation Offices and AI to deliver strategy at speed Transformation Offices are creating long term value for businesses under pressure to deliver.
30 May 2025
Capitalising on the AI revolution in the tourism sector As artificial intelligence (AI) becomes a powerful change agent in the tourism ecosystem, GCC countries should join the AI revolution to realise their ambitious tourism goals, write Authors Vivek Mad
04 February 2025
AI and intelligent data can upgrade and speed up public CCTV monitoring As GCC countries become increasingly urbanised, attractive to tourists, and host significant global events, governments need effective and efficient public safety solutions at scale.
09 January 2025
Five technology strategies to harnessing the power of generative AI The opportunities offered by generative AI can be groundbreaking, yet bringing the innovative technology to life is easier said than done.
25 September 2024
Saudi Arabia at the threshold of an AI-driven renaissance Since ChatGPT pushed artificial intelligence to the forefront of the global conversation in late 2022, AI awareness and adoption have surged.
14 March 2024
Middle East’s Gen AI economy could reach $24 billion per year by 2030 Generative AI (Gen AI) could reach nearly $24 billion per year by 2030 within the Middle East, according to a report by consulting firm Strategy&.
26 September 2023

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