
The Sports Consultancy
The Sports Consultancy is a specialist advisory firm operating across sport, major events, destinations and leisure. The firm supports organisations with strategy, investment, commercialisation and delivery, helping clients maximise the impact and value generated through sport and major event initiatives.
With an international footprint, The Sports Consultancy works with stakeholders across the global sports ecosystem, including rights holders, cities and destinations, venues, brands and investors.
Services
The Sports Consultancy provides integrated advisory services across five core practice areas.
Strategy & Investment
The firm advises organisations on strategic planning and investment decision-making, supporting areas such as:
- Strategy development
- Market and audience insight
- Commercial due diligence
- Valuation and investment planning
- Organisational and business optimisation
Events, Destinations & Campaigns
The Sports Consultancy supports host cities, destinations and event owners in securing and delivering major events, including:
- Bid strategy and development
- Event portfolio planning
- Destination positioning
- Delivery and operational advisory
- Impact and legacy planning
Commercial Partnerships
The firm works with rights holders and partners to enhance commercial performance through:
- Sponsorship strategy
- Partnership development and sales support
- Brand positioning
- Host procurement
Facilities & Venues
The Sports Consultancy advises on sports and leisure infrastructure development and optimisation, including:
- Needs assessments
- Feasibility and business case development
- Funding and delivery strategy
- Operator procurement
- Contract monitoring
Legal – TSC Legal
Through its integrated legal practice, TSC Legal, the firm provides specialist legal advisory to sport and entertainment organisations, covering commercial agreements, event-related contracts, governance and regulatory matters.
Clients and Sector Focus
The Sports Consultancy works with a broad range of organisations across the sports and events landscape, including:
- Rights holders and governing bodies
- Host cities and destination organisations
- Venue owners and developers
- Commercial partners and investors
The firm’s work focuses on supporting growth, enhancing commercial value and enabling successful event and infrastructure delivery.

