LOGIC acquires digital consultancy firm NEXEL

04 February 2025 Consultancy-me.com

Dubai-headquartered NEXEL has been acquired by LOGIC, the parent of a number of professional services firms including flagship business LOGIC Consulting.

Announced this morning, LOGIC has taken a majority stake in NEXEL, a consulting firm specialized in services including management consulting, digital strategy, and technology domains such as enterprise architecture, artificial intelligence, e-commerce, cloud, and data.

Since its inception ten years ago, NEXEL has grown into an established boutique with offices in Dubai, Riyadh and Cairo, serving clients in sectors such as energy, retail, and the public sector.

Commenting on the deal, Amr Osman, Chairman of LOGIC, said: “We are delighted with the acquisition of NEXEL, a long-established and well-respected industry player. The natural strategic fit between our two entities, and our commitment to a shared vision, will enable us to leverage operational synergies to bolster brand positioning and drive sustainable growth.”

NEXEL becomes the fifth entity within the LOGIC group, alongside LOGIC Consulting, LOGIC Talent Solutions, LOGIC HR & Development, and iVolution.

Osman said that NEXEL will provide a boost to its consulting offerings, in particular around digital capabilities where LOGIC faces surging demand from clients, and also accelerates the company’s growth in the key UAE and Saudi markets. “The joining of forces positions LOGIC as the partner of choice for businesses navigating complex technological shifts.”

“I anticipate the creation of significant value for both our team and our clients, translating to the strengthening of our market position and the acceleration of our expansion,” stated Osman.

Meanwhile, for NEXEL, the integration into LOGIC will enable the team to expand its impact and reach, said Amir Sabry, who founded the company following a decade at Booz & Company and Accenture. “By merging our expertise in digital and AI-driven solutions with LOGIC’s unparalleled regional reach, we’re unlocking unprecedented value for clients.”

“Together, we’ll empower organizations to not just adapt to change, but to lead it – scaling transformative strategies faster, smarter, and with lasting results.”

Established in 1998 in Egypt, LOGIC today has offices in Cairo, Riyadh, Jeddah, Dubai, and Manama. Its consulting arm was recently recognized as one of the leading players in several areas of practice.