LOGIC Consulting launches new customer-centric Operational Excellence offering

LOGIC Consulting has launched its Operational Excellence offering – a new service that supports its clients with building agility, efficiency and a culture of continuous improvement in order to stay ahead in a competitive environment.
With ever-evolving market dynamics, mounting competition and evolving customer expectations, operational excellence has emerged as a cornerstone of strategic planning and operations. Illustrating the importance of the topic, research has found that organizations that master operational excellence can better serve their customers, improve their processes and ways of working, and speed up go-to-market.
LOGIC Consulting, which has 5 offices around the Middle East, has been advising its clients on these topics for more than 25 years, but has now brought together its expertise in the domain together under a single roof.
“At LOGIC Consulting, we are keen to support our clients in achieving excellence. Coming in response to client demand, our new Operational Excellence offering is designed to help them enhance efficiency, optimize & rationalise processes, and drive sustainable growth while being competitive,” said Nihal Ghannam, partner at LOGIC Consulting and practice leader for Operational Excellence.
By utilizing well-known methodologies such as Lean, Six Sigma and Agile, the offering helps remove inefficiencies from processes. “Inefficiencies typically stem from manual processes, flawed automation, legacy blueprints and ways of working, misaligned metrics, and disconnected systems,” explained Ghannam.
Through process re-design and value-activity mapping, LOGIC Consulting supports its clients with reinventing their processes. “Rationalization of processes is key driver of performance improvement. By eliminating inefficiencies, streamlining workflows and leveraging automation, organizations can lower labor costs, optimize resourcing and boost productivity.”
“Beyond cost control, process rationalization can strengthen profit margins by improving output quality and reducing production expenses, allowing organizations to maintain safeguard long-term profitability.”
Pillars of the approach
At the core of LOGIC Consulting’s methodology is a customer-centric approach, which means that operational excellence is built around the demands of the customer. “This ensures that every operational decision is strategically aligned to maximize customer value,” said Ghannam. “This is achieved by prioritizing value-added activities while eliminating those that do not contribute to the customer experience.”
The key advantage of this approach is that it unlocks a who new dimension, said Ghannam: “When seamlessly integrated with a customer-centric mindset, the benefits of operational excellence transcend just efficiency – they additionally help drive value creation, which fosters sustained differentiation and long-term success.”
Another pillar of LOGIC Consulting’s offering is its integrated approach. While most consultancies specialise in the technical side of operational excellence, Ghannam emphasized that decades of research and the firm’s own experience have consistently shown that people and culture should not be overlooked. “Insufficient attention to cultural topics jeopardizes success, both in the implementation as well as in terms of continuous improvement.”
“Whatever form of operational excellence is pursued, people remain the driving force behind its success. A high-performance organization relies on process excellence and people who are fully aligned and master the new ways of working.”
Built on that belief, LOGIC Consulting’s framework bring together Processes and Tools together with People, all aligned around customer-centricity, to ensure the right steps are taken in an integrated and harmonious manner.
With deep focus on actually embedding the enhanced ways of working into the organization, LOGIC Consulting’s approach helps its clients reach continuous improvement – the most mature phase of operational excellence.
“By moving beyond efficiency to a holistic, integrated and embedded model, organizations can drive operational improvements that can directly enhance effectiveness, agility, responsiveness, customer satisfaction, and execution – all of which contribute to building long-term competitiveness.”
Other services
The latest offering expands LOGIC Consulting’s portfolio of services, which already spans areas such as strategy, corporate and family governance, organization development, organization change management, human capital, digital transformation and more. The firm was last year named one of the Middle East’s leading management consulting firms.