TAM appoints Firas Almatrafi as CEO; Founder Abdullah A. Yousef in his role as Managing Director to oversee strategic growth
TAM, a leading Saudi Arabian firm specializing in consulting services and digital solutions, has announced the appointment of Firas Almatrafi as Chief Executive Officer.
Effective 15 April, Firas Almatrafi will build on the strong foundation established by founder Abdullah A. Yousef, who will continue his role as Board Member and Managing Director and provide strategic guidance and oversight in alignment with TAM’s long-term vision and value creation priorities.
Next growth chapter
The appointment comes on the back of strong growth for TAM in the past year. In FY2025, Digital solutions revenues grew by 44% (now representing 34% of total revenues), while the company generated positive operating cash flow for the first time as a listed entity. Confirmed backlog meanwhile increased to SAR 134 million, 28% above a year earlier.
The leadership evolution is intended to realize TAM’s next stage of strategic growth – scaling the business further and its transformation towards a technology-enabled solutions company. TAM has increasingly shifted toward recurring, productized, and IP-supported offerings, particularly in digital and technology-enabled solutions, alongside multi-year implementation partnerships.
Under the leadership of Almatrafi, TAM aims to strengthen its structure to scale its offerings, accelerate delivery, and capitalize on strategic opportunities across priority sectors.
Firas Almatrafi
Almatrafi brings over 16 years of executive leadership with a specialisation that aligns with TAM’s strategic direction: transforming traditional professional services organisations into scalable, technology-powered solutions. He recently served as Chief Operating Officer of AHAD Business Services (THIQAH’s business solutions arm), where he led a similar transition – redesigning the operating model, scaling solutions-based offerings, and managing multi-year outcome-based engagements exceeding SAR 1 billion across real estate, healthcare, and government services.
TAM’s new CEO is particularly recognized for commercializing strategy into scalable, revenue-generating business models, enabling organizations to evolve from traditional offerings into integrated business solutions and managed services platforms. Throughout his career, he has worked closely with boards and executive committees to strengthen governance frameworks, enhance organizational performance, and position businesses for their next phase of growth and market expansion.
He also serves on the boards of multiple special purpose vehicles and Managed Services Center (MSC). Almatrafi holds an MBA from IE Business School in Madrid and completed Harvard Business School’s flagship General Management Program.
Reflections from the leaders
Omar Aljeraisy, Chairman of TAM, commented: “I would like to thank Abdullah for his leadership over more than a decade, during which he built a strong foundation for the company and established its position as a trusted partner to key stakeholders. We are pleased to welcome Firas as Chief Executive Officer, bringing relevant experience in scaling technology-enabled solutions and strengthening execution.”
“The Board looks forward to continuing to work closely with Abdullah in his role as Managing Director and Board member, as we support the company’s next stage of growth.”
Commenting on the appointment, Yousef said: “TAM is at a pivotal stage in its evolution, one I am proud to have built the foundations for. Over the past 13 years, we have earned the trust of Saudi Arabia’s most important government entities, built a growing digital capability, and entered the AI space with a live project already in development.”
“As we advance to our next stage of growth and expand our technology-enabled, solutions-led model, focused executive leadership is required to build and scale these capabilities at pace. Firas brings exactly the right background to lead this effort, while I remain focused on guiding TAM’s long-term strategy and positioning the business for sustained growth and value creation,” he added.
Almatrafi added: “TAM has built a strong and credible platform with leading government clients, alongside growing momentum in digital and AI-enabled services. The opportunity ahead is to further scale these capabilities into structured, technology-enabled solutions and expand recurring revenue streams, while strengthening delivery capacity to support long-term growth.”
“I look forward to working with the team to advance these efforts, prioritizing conversion of the expanding digital and AI pipeline into contracted, recurring revenue, and strengthening the execution infrastructure needed to deliver these solutions at scale. Equally important, we will continue investing in TAM’s corporate culture to build a strong and sustainable foundation that enables long-term performance, attracts top talent, and supports our ambition for growth.”
