Pure International delegation builds strategic bridges between Saudi Arabia and Indonesia
A senior delegation from Pure Consulting recently visited Indonesia, in partnership with Eurogroup Consulting, to deepen relationships with key stakeholders and explore new avenues for collaboration between Saudi Arabia and Indonesia.
The visit was led by Pure International, the international-focused subsidiary of Pure Consulting, one of the leading management consultancies in Saudi Arabia and the wider Middle East region.
Throughout the visit, the delegation engaged with representatives from some of Indonesia’s most prominent corporations and institutions, including BKPM (Indonesia Investment Coordinating Board), Astra Otoparts, Binawan Group, Kimia Farma, PT Indomobil, PT Supra Boga Lestari, and Sinar Mas. Discussions focused on investment, economic transformation, and emerging opportunities shaping the future of both markets.
According to Pure International, “Their hospitality and collaborative spirit strengthened strategic relationships and laid the foundation for future opportunities.”
The firm also noted that the visit reflects the growing momentum of Saudi–Indonesian relations, built on decades of cultural exchange, shared values, and strong people-to-people connections. “These longstanding ties continue to provide a solid foundation for deeper economic cooperation, increased investment, and long-term partnerships between both nations.”
On air with CNN Indonesia
A key highlight of the visit was a media appearance on CNN Indonesia, which interviewed Khalid AlShakhshir (CEO of Pure Consulting) and Anas Al Safi (Managing Partner at Pure Consulting) on Saudi Arabia’s transformation journey and the opportunities emerging under Vision 2030.
The discussion explored the Kingdom’s growing role as a regional and global investment destination, supported by economic diversification, regulatory reforms, and ambitious national development initiatives.
The interview highlighted the rapid expansion of Saudi Arabia’s non-oil economy, which accounted for 55% of GDP in 2025, driven by growth across tourism, logistics, manufacturing, technology, and entertainment. The two leaders also discussed how major global events, including the AFC Asian Cup 2027, Expo 2030 Riyadh, and the 2034 FIFA World Cup, are creating significant opportunities across hospitality, construction, logistics, technology, and professional services.
On the topic of investments, AlShakhshir and Al Safi highlighted Saudi Arabia’s streamlined, investor-centric ecosystem, led by the Ministry of Investment’s efforts to simplify and digitise the investment journey for global investors.
They noted the Kingdom’s attractive incentives and tax exemptions designed to encourage foreign investment, including potential 10-year income tax exemptions for eligible investments and flexibility through certain labour requirement exemptions, further enhancing Saudi Arabia’s appeal as a leading destination for international investment and regional growth.
Speaking on Saudi Arabia’s long-term outlook, the two leaders emphasised that Vision 2030 represents a milestone within a broader national transformation journey. They highlighted how, as the Kingdom continues to evolve beyond 2030, Saudi Arabia is increasingly well positioned to serve as a strategic hub connecting the Middle East, Europe and Africa, unlocking regional and cross-border opportunities for international investors and businesses.
Pure International
Pure Consulting subsidiary Pure International is committed to empowering clients to build international bridges. Through deep local understanding, international insight, and strategic communications expertise, Pure International helps investors, businesses, and stakeholders better understand the Kingdom’s transformation under Vision 2030 and navigate opportunities across key sectors.
