Consulting executives from Turkey launch new firm Dogma Alares

23 April 2020 3 min. read
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Istanbul-headquartered ‘next-generation’ consulting firm Dogma Alares has launched in Turkey and the UK, bringing together strategy, design, machine learning and digital technologies.

A new strategy, design and digital tech consultancy has been launched in Turkey and the UK by two former senior PwC and Accenture advisors Kıvanç Emiroğlu and Erdal Güner, who have more than forty years in the business between them. The pair say that the launch of the new firm, Dogma Alares, was motivated by the belief that traditional consultancies can no longer satisfy the needs of customers. 

“In this environment, companies expect consulting teams to come up with consumer and employee-oriented solutions that are implementable at a fast pace,” said Emiroğlu, who previously as a partner led PwC’s consulting division in Turkey. “The consulting profession is under pressure because it has not been able to respond to the unprecedented changes in technology and analytics.”

As their own response, Emiroğlu and Güner have assembled an experienced, cross-disciplinary team of almost twenty strategy consultants, service designers and machine learning engineers to deliver strategy through to implementation services with a focus on the consumer goods, financial services and private equity sectors. “Nothing short of perfect execution is acceptable anymore,” says Güner.

Kivanc Emiroglu and Erdal Guner - Dogma Alares

Güner, who most recently served as Accenture Digital’s country managing director for Turkey and spent earlier stints in the advisory arms of PwC and KPMG in Istanbul and London, continued; “Having worked with clients from different industries for many years, this is the first time we recognised that the consulting industry has fallen behind the maturity of customers. The need for innovation became obvious.”

The two partners believe that the biggest asset of the firm is in its capability to attract and develop a mix of talent that can work around the common goal of value creation for customers, and there’s no shortage of big firm experience among its first crop of recruits, with backgrounds at Accenture, BCG (via KoçDigital, a joint venture between KoçSistem and BCG) and Arthur D. Little being brought to the table. 

The partners themselves (Emiroğlu also previously served at Accenture and holds an MBA from London Business School, while Güner gained a bachelor’s degree in mechanical engineering from Istanbul’s Boğaziçi University) bring an extensive track record of designing and delivering complex business and technology transformations for global corporations across North America, Europe and the Middle East.

Dogma Alares have responded to the COVID-19 crisis by developing assets that can help customers manage and survive the uncertain period. A War Room approach supported by analytical models and a senior Advisory Board is already under implementation. “The ongoing pandemic brings both challenges and opportunities for companies” says Kıvanç Emiroğlu and adds “

This background in transformational projects will undoubtedly prove invaluable in a new business environment shaped by the global pandemic crisis. Dogma Alares has already responded by implementing a ‘war room’ approach supported by analytical models, with, incidentally, the firm taking its name from the small teams of smart and agile soldiers stationed on the wings of the Roman armies.