Deloitte named Middle East’s top transfer pricing services provider

14 September 2021 3 min. read

Deloitte has been named the Middle East’s top consulting firm for transfer pricing at an annual industry awards ceremony, taking over the crown from arch-rival PwC.

Every year industry publication International Tax Review canvasses experts in the tax landscape to find out which providers are leading the way in the taxation scene. The ITR Tax Awards recognises the top performing players – consulting firms, law firms and other professional services groups – across a range of categories, with transfer pricing one of the segments taken under scrutiny. 

In the Middle East, seven firms were named a finalist in the transfer pricing category, including three of the Big Four (EY was the only non-finalist of the quartet), mid-tier international giant Grant Thornton, regional players Al Tamimi & Co and MMJS Consulting, and law firm DLA Piper. 

Deloitte named Middle East’s top transfer pricing services provider

Based on the quality and depth of its services portfolio, as well as its track record of helping dozens of high-profile clients with successfully navigating the complex transfer pricing landscape, Deloitte was named this year’s winner. Commenting on the recognition, the leader of Deloitte’s Transfer Pricing practice Mohamed Serokh said: “What an honour and a great achievement this is. A huge congratulations to our superb regional team.” 

“The win comes against great competition and recognises our eminence and market leadership in the highly competitive regional transfer pricing market.” 

Mohamed added that the recognition demonstrates Deloitte’s agility to meet rapidly changing demands in the tax and transfer pricing space. “The Middle East tax and transfer pricing landscape is significantly shifting, especially given the imminent impact of the OECD’s global two pillar solution and continued transfer pricing regulatory reform in our region.” 

“What inspired me the most about our Transfer Pricing practice is the ability of team members to adapt and remain agile in the face of this changing landscape, even against the backdrop of the Covid-19 crisis and its implications. “Given the great qualities of the team, their resilience and agility, and not to forget their relentless commitment to our clients, winning this award is in my eyes richly deserved.” 

Deloitte positions itself as an end-to-end provider of transfer pricing services, from the design of transfer pricing policy and governance, to the implementation of new processes and systems. The firm’s technology arm meanwhile helps clients with tapping into the power of automation and digitisation, while its people experts help embed new ways of working. “And we can always make use of our truly global network of experts across tax jurisdictions,” said Serokh.

Globally, Deloitte’s Transfer Pricing practice is led by Paul Riley, with Shaun Austin at the helm of the EMEA unit. “Thanks also to them for their unwavering support and encouragement of our regional business,” concluded Serokh, who notably bagged an individual transfer pricing award in last year’s edition of the same award ceremony.