UAE 'Emiritisation' consultancy TBH gets global backing from Aon

01 March 2018 3 min. read

The global professional services firm Aon has entered into a partnership with TBH Consultancy of Dubai, a local firm specialising in ‘Emritisation’ human capital services.

Founded in 2015 by Managing Director Abdulmuttalib (Talib) Hashim, TBH Consultancy was established as an endeavour to help UAE organisations employ and empower local talent in line with the country’s objective toward workforce nationalisation – a programme dubbed locally as ‘Emritisation’. As part of its Vision 2021 agenda, the UAE Government initiative seeks to increase the number of its citizens in the private sector by a factor of ten – with up to 800,000 current positions considered conveyable to Emrati candidates.

However, with over 90% of young Emrati employees continuing to work in the public sector, the figures suggest that private firms in the nation are still struggling to attract suitable local talent. As such, TBH Consultancy has joined forces with Aon, a global professional services firm which provides a broad range of risk, retirement and health solutions, in a bid to leverage Aon’s expertise and strengthen its local proposition – which hopes to address what Hashim describes as “one of the most burning issues not only in the UAE, but in the GCC region as well."

"We realised that the conversation around the topic of Emiratisation needed to evolve to become a more sophisticated one, addressing complex issues affecting the public and private sectors, as well as the community as a whole,” Hashim said on the announcement, “In view of this, we believe, that the partnership with Aon will allow us to tap in to their global expertise and best practices, while bringing in the knowledge and in-depth insights we have developed over the years, of the needs of local talent and businesses." 

UAE 'Emiritisation' consultancy TBH gets global backing from Aon

Chris Page, the CEO for Talent, Rewards & Performance for Aon in the Middle East, which in addition to the UAE counts Bahrain, Oman, Qatar, and Saudi Arabia among its local bases, said of the new partnership; “We are delighted to be working in collaboration with TBH, on an area of significant importance to the UAE… Increasing Emiratisation provides the private sector with a relatively untapped, well-educated, ambitious and entrepreneurial resource, capable of adding significant organisational value, whilst at the same time providing for the growth and development of Emirati business leaders of the future."

He added; “TBH brings deep subject matter expertise, cultural awareness and sensitivity to the challenges of increasing private sector Emiratisation. Together with Aon's regional and global expertise in Human Capital related advisory, programs and products, our partnership will provide us with a unique capability to support organisations in delivering innovative, value adding and sustainable solutions, against this critical mandate."

Forming part of its Vision 2021 agenda, the UAE's 'Emritisation' efforts are just one of the numerous measures announced across the region in line with a series of national transformation programmes - the scale of which has recently prompted global consulting firm A.T. Kearney to establish a dedicated National Transformations Institute in Dubai