TRKKN extends top Google Cloud Platform status to Middle East

19 February 2024 2 min. read
More news on

Omnicom’s marketing technology consultancy subsidiary TRKKN has extended its Google Cloud Platform status to the Middle East.

Founded in 2008, TRKKN is a consulting firm dedicated to the marketing domain, with a strong heritage in technologies such as cloud, analytics, and marketing platforms and tools. The firm offers solutions from consulting through to implementation, training and support.

Already a longstanding Premier Partner of Google Cloud Platform in Europe (TRKKN is headquartered in Germany), the firm has now extended its status into the Middle East market, joining just a handful of other players in the region that sit in the highest tier of the cloud giant.

MENA becomes  Premier Partner of  Google Cloud Platform

“Achieving Premier Partner status on the Google Cloud Platform is a testament of TRKKN unwavering dedication to excellence, innovation, and customer success in the region,” said Vimal Badiani, MENA managing director of TRKKN.

Google Cloud Platform is a suite of cloud services that provides products including computing, data storage, data analytics, artificial intelligence and machine learning, security, alongside a set of management tools.

“Google Cloud Platform empowers businesses in the MENA region with cutting-edge cloud solutions that boost efficiency and drive digital transformation,” said Badiani.

For marketers, Google’s cloud – which centres around Google Marketing Platform and is powered by several features of the Google Cloud Platform – brings all kinds of benefits, including supporting customer journeys, artificial intelligence and machine learning tools to enable advanced customer segmentation, and digitization to improve the efficiency of marketing operations.

“Our Premier Partner status underscores TRKKN’s commitment to delivering seamless, end to end customer experiences. In doing so, we help our clients derive and apply invaluable customer insights, under-pinned by data, which lead to increased marketing efficiency and return of investment.”

As a Premier Partner, TRKKN’s team in MENA will gain priority access to Google Cloud resources, support, and training, enabling faster resolution of issues and continuous improvement of services.

TRKKN has over 200 staff worldwide, working from 20 locations. The firm is part of Omnicom, one of the world’s largest advertising, marketing and corporate communications companies.