Forte Partners launches expanded analytics offering in the Middle East

19 March 2019

The former EY recruits and founders of analytics consultancy Forte Partners have launched an expanded service portfolio in the Middle East.

Istanbul-based analytics consultancy Forte Partners – led by the co-founders of 2016 Ernst & Young acquisition Forte Consultancy – has launched an expanded service portfolio in the Middle East in a bid to accelerate the regional adoption of analytics, with the four provisions – named ‘firestarters, gearshifters, pathfinders and trailblazers’ – targeting varying levels of analytics maturity in the local market.

With a focus on functional excellence, customer experience analytics, robotics decision automisation, and data optimisation, Forte Partners by way of explanation provides ready-made assets for common business problems (firestarters), customisable blueprints for high performing analytics operations (gearshifters), innovative analytics tool for a competitive advantage (trailblazers), and analytics consulting for niche and complex requirements (pathfinders).

“We’re excited to work with industry leaders and disruptors wherever analytics can make effective, long-lasting change. With access to a flood of information and numerous stand-alone AI technologies, organisations need, more than ever, clear guidance on what will support their business goals,” said Forte’s Technology & Solutions Partner Berkin Ozmen. “We are here to make that happen and take them through the finish line.”Forte Partners launches expanded analytics offering in the Middle EastOzmen, together with Forte Consulting Services Partner Utku Sarioz, established Forte Partners after departing EY last year, having joined the Big Four professional services firm as associate partners following its purchase of their former company Forte Consultancy in 2016 – in a deal which was said at the time to have created the region’s largest practice for customer experience, analytics, digital transformation and marketing intelligence.

While former Forte Consultancy managing partner Ali Pirinccioglu has stayed on as a partner with EY, now serving as its Strategy & Customer Advisory leader for the Middle East and North Africa, Ozmen and Sarioz are joined in the Forte Partners venture by Innovation & Design partner Mine Bayrak Ozmen, who crossed from a strategy and customer advisory director role at EY and was formerly Forte Consultancy’s head of group analytics.

“We’d like to think there’s something for everybody”, she said of the Forte Partners portfolio. “Our goal is to come up with creative and effective ways to boost analytics capabilities and adoption. From a quick fix to organisational change, expert advisory, or cutting edge tool implementation, we identify what’s best for each client and put it in motion”. In a press release, the firm added that it also plans on expanding its collaborative network of vendors to complement their in-house solutions.

Headquartered in Turkey, the consulting firm boasts of decades of experience managing large scale transformations and one-of-a-kind high impact delivery projects in more than 15 countries across the Middle East, Europe, Africa and US, its consultants having served clients in numerous industries, including the finance, telecoms, retail, hospitality, e-commerce and government sectors. Prior to establishing Forte Consultancy, the trio served together as consultants at management consultancy Peppers & Rogers Group.

Dutch-founded design & branding consultancy Skyne launches in Lebanon

08 April 2019

Lebanon has welcomed a new design & strategy consultancy with the local launch of Skyne, its fifth branch across four regions worldwide.

The international branding and design consultancy Skyne has launched an office in Lebanon, adding to outlets in the Netherlands, Singapore, US and UAE. Founded in the Netherlands by former FutureBrand creative director Dennis de Rond and headquartered in Dubai, Skyne has established a solid roster of local and international clients, including GE, Jumeirah, Abu Dhabi Terminals and Boston Consulting Group.

With research & analysis, strategy, concept design, and implementation services in branding, design and marketing for cross-sector clients, and a number of awards to its name – including ‘Best visual identity from the retail sector’ at last year’s Transform Awards MENA and three nominations for the upcoming 2019 – Skyne is now expanding its suite of offerings to Lebanon to capitalise on regional market demand.

“We noticed an increasing demand for strategic brand expertise in the Levant, so it was only logical for us to launch a new branch in the region”, said Abdallah Hakim, Managing Partner and the founder of Skyne in Lebanon. Of Dutch-Lebanese origin, Hakim has over a decade of professional experience in management, branding and business consultancy in various corners of the globe, including most recently in Spain.Dutch-founded design & branding consultancy Skyne launches in Lebanon

Previous Skyne projects in the MENA region include support with the introduction of famed Dutch retailer HEMA to Abu Dhabi, and a partnership with the Sharjah Investment & Development Authority Shurooq to boost tourism to Mleiha in the Central Region of the Emirate, with the Mleiha Archaeological Center and interlinked archeological sites now earning a five-star rating on Trip Advisor.

Meanwhile, following a silver and a bronze to go with the agency’s gold at last year’s Transform Awards MENA, hosted by rebranding and brand development magazine Transform, Skyne has again been shortlisted in three categories; ‘Best brand experience’ for its work with baby products retailer JustKidding; ‘Best naming strategy’ and ‘Best visual identity – healthcare and pharmaceuticals sector’ for Quro, an obesity clinic expanding to the Middle East.

“We ensure that entrepreneurs and brands always stay one step ahead of the market.” Hakim continued. “By creating a bridge between creativity, innovation and knowledge, we develop market positioning & brand strategies, brand identities and creative brand experience concepts that drive business results. We consider it our mission to move brands and businesses forward in order to meet tomorrow’s customer needs.”